Search Engine Marketing is one of the buzzwords in modern E-Commerce. Everyone wants to be on top of the list – on Google´s list to be precisely. But is SEM everything shop owners should be worried about? No, says Kevin Gibbons from the Econsultancy Blog.
You have to love a contentious headline. In this article, I won’t be declaring search engine marketing (SEM) dead. What I want to explore are the various ways you should support this kind of marketing elsewhere on your website.
The point is, gaining a customer through pay-per-click advertising in the search engine results pages costs money. That’s fine because, assuming your campaign manager is skilled, they are likely to make a purchase and you have gained a fresh customer.
However, you don’t want to pay to attract that customer a second or third time. To make your search budget work as hard as possible, you only want to pay for the same customer once. More…
With Version 6.0.7 of your ePages Software you can use Google Analytics as an additional analytics tool besides etracker. But how do use it effectively to track the success of your Search Engine Marketing efforts? Time again for the Econsultancy Blog. This time it´s Author Ran Nir who gives you inside tips.
"Having spent time improving your SEO, building natural links and optimising on site elements then I bet you cannot wait to see the results. If you’re anything like most people (including yours truly), you’d look at traffic to your site as an indication of how well you’ve done. Although the end result is higher numbers of visitors to your site due to better ranking, it might be while before your ranking will improve.
On the other hand by using Google Analytics it’s easier to see short term improvement in your SEO by extracting hidden data gems so it’s really a question of knowing where to look. Here are four tips." More…
There are a lot of rumors concerning Search Engine Optimization and the data Google is using for their Search Engine Ranking. One of the oldest and persistant ones: “google uses keywords from the website metatags for their ranking”. This rumor is now and forever gone with the wind. But read for yourself.
Google does not use the keywords meta tag in web ranking
von Matt Cutts
Recently we received some questions about how Google uses (or more accurately, doesn’t use) the "keywords" meta tag in ranking web search results. Suppose you have two website owners, Alice and Bob. Alice runs a company called AliceCo and Bob runs BobCo. One day while looking at Bob’s site, Alice notices that Bob has copied some of the words that she uses in her "keywords" meta tag. Even more interesting, Bob has added the words "AliceCo" to his "keywords" meta tag. Should Alice be concerned?" More…