As we already introduced a few weeks ago, SEO is an essential part of attracting traffic at the first stage of a buyer’s journey. It targets new people who are completely unfamiliar with your product or service and gives them a chance to get to know your brand.
SEO is an essential part of attracting traffic at the first stage of a buyer’s journey. It targets new people who are completely unfamiliar with your product or service and gives them a chance to get to know your brand.
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In 2009, many more shop operators are attending to the marketing of their offering using Google AdWords. The activation of Google AdWords is a form of keyword optimisation that, in contrast to search engine optimisation, isn’t free but facilitates significantly higher click rates and targeted traffic. Read about the basics of activating AdWords and how its effect can be measured on the shopping basket.
There is no doubt about it: The degree to which people encounter your online shop and website via search engines – particularly Google – plays a decisive role in the success of your e-commerce activities. Read more
