Boost your SEO with these ranking factors for 2022 and beyond
Search engine optimisation (SEO) is an important discipline in digital marketing to adapt your online shop for search engines. This is the basis for a good ranking, high impressions of your pages and a growing clientele. However, this is not done with the basic settings, because Google and other search engines regularly adjust their criteria for ranking. Find out what are the latest factors that will become increasingly important for a good ranking in 2022 and beyond in this article.
When it comes to search engine optimisation there are a lot of different opinions. Which actions are recommended? What improves a shop’s ranking and what is counterproductive? It’s always interesting when Google themselves speaks up and tells us their point of view. A few weeks ago it was that time again: the "SEO Starter Guide" has finally been updated.
Nobody wants to have to go far when they are looking for a specific product or service. That is why customers are always pleased when the small red flag they see on Google Maps is close to their location. According to Google, by 2006 already, every fourth search query was location-specific. Even experts are saying that maps and location-based services will be that much more relevant in 2009. Companies with both a stationary and online presence can increase their real as well as their virtual business by taking advantage of a free listing and a local advertisement on Google Maps.
What’s been going on functionally in our shop since the introduction of
Google revises a long-going myth: Against all general assumptions, dynamic URLs can now be easily crawled by Google. The search engine giant only recommends adapting the look of dynamic URLS to static URLs when there is enough time and knowledge available to remove the correct parameters. With the shop software from ePages, shop operators are thus on the right side. Read more details in the following.