Tag archive for: Pricing



David Loschelder is Professor for Business Psychology & Experimental Methods at the Institute of Management and Organizations at the Leuphana University in Lüneburg, Germany. We had the pleasure to have him as a guest during the Commerce Summit in Hamburg and our merchants loved his presentation on the psychology of pricing. Here is a summary of the best insights on price perception and great tips for improving your pricing strategy. Bonus: Learn how to make an extra 1,24€ for every product in your online store!
An online shop provides a great showroom for potential customers to find you and get to know your business, but selling online involves much more than offering just a couple of products or services. Here are the top eight rules to help you on your way.

The best sales opportunities sometimes arise between businesses. Large transactions, regular customers, dependable partners – being a player in the Business to Business market can pay off. An important factor supporting your B2B success is found in your ePages online shop standard feature set. The ePages Blog will show you what’s available.