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Volker Schwarz

E-Commerce-Literature: recommended by ePages III

28. July 2010/0 Comments/in Online shop & ecommerce /by Volker Schwarz

eBay 2010 Fall Seller Update; three steps to social media win; the iPad and the future of retailing. In order to always be up to date in the rapidly changing E-Commerce-Business we do look in to interesting articles and blog postings on a daily basis. Find the most interesting ones we came across in our series “E-Commerce-Literature: recommended by ePages.” Have fun exploring.

 


eBay has announced his 2010 Fall Seller update with lots of intersting informations for professional sellers on eBay. Read everything you need to know about new features, guidelines and opportunities on the world largest auction platform.

eBay 2010 Fall Seller Update

With the 2010 Holiday selling season just around the corner, updates are coming this fall to help you take full advantage of the increased holiday traffic, maximize sales, and streamline your operations.

Updates that impact your selling are now being consolidated with lead time to adapt. These updates are scheduled to launch between September 7 and September 13 unless otherwise noted. This is the third and final seller update for 2010.

Read more…

 

Setting up a Facebook-Account is easy. But developing a successfull social media strategy isn´t. The Article "Three steps to social media win" explains, what you should keep in min, when going to the web 2.0.

Three steps to social media win
by Matt Owen

So, you’ve set up a Facebook page, you have a fully automated Twitter account, and your LinkedIn profile is a shining example of professional wonderment for all to behold.
You’ve formulated a strategy and set up tools and processes, and you’re proudly showing off your amazing product with a variety of exciting and innovative campaigns.
Not all social media campaigns will be successful, and the hardest part of any campaign is actual engagement. Creating long-term relationships with customers, creating brand evangelists for your business.

Read more…

 

The iPad has finally arrived. But is it really going to be the game changer – especially for online retailing – like a lot of people are saying?

GUEST OPINION iPad and the future of retailing
by Frank Lord

In the fast-paced world of technology, change happens at an extraordinary pace. Trend setting companies out there from Apple and Google to Microsoft are investing heavily in R&D bringing new products to market at phenomenal speed so any player looking to seriously capitalise on the innovations needs to have their finger firmly on the pulse.
This need for speed is especially acute in the retail space which was not only hit hard by the recession but is undergoing a period of transition as retailers embrace the internet and the world of online shopping.

Read more

Volker Schwarz
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Volker Schwarz studied German, History and Politics at the Ruhr-Universität Bochum. From 2004 to 2009 he worked as a freelancer for several marketing and communications companies in Hamburg, including e-commerce companies. Between August 2009 and December 2011, he worked as an online editor at ePages.

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Tags: e-commerce, eBay, iPad, literature, retailing, social media
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