Do you sell technical or other complex products in your shop? Then offer your clients additional services and give them the chance to have a look in the corresponding instruction manual during the ordering process. Your customers will thank you. The ePages blog shows you how to use one of the most useful but also least known features of the ePages shopping cart software.
“Less is more” can be a wise approach regarding romance and sales alike. One such example: “From prices”. They allow you to attract customers by means of the lowest price for a given product version. This is made possible by a function which made its debut in ePages 6.08: supplementary texts for product versions. The ePages blog will describe how to proceed. Read more
Shopping portals have become a key source of information for online customers. Websites such as Shopping.com, Kelkoo, Pangora or Ciao allow customers to survey the marketplace and see who charges how much for the same product. Google’s free product-search technology, Google Base, prominently displays results in its list when you search for a product. Online merchants should exploit this opportunity to increase their sales. Read more
Business customers with a valid Value-added tax identification number are entitled to pay without VAT in domestic Europe. But can these business customers be differentiated from normal consumers in the shop? Can gross or net prices be paid depending on the customer? With ePages 6, this is set up quickly and easily. We’ll show you how it works.* Read more
76 different items of clothing in up to 7 colours, designs and sizes. With zippers, buttons or ties. In cotton, acrylic or corduroy. A dizzying prospect when you consider that shop visitors should ideally be only two clicks away from their desired product. We’ll show you how to best structure your offer in the ePages online shop.
Most complaints about products purchased online are due to the fact that a product’s on-screen portrayal does not conform to reality: colours look different, materials feel different, sizes do not fit. Product descriptions with measurements are not enough to point a shop visitor’s imagination in the right direction. A lot of different zoomable images and product videos offer clear advantages.
