Use a SaaS CRM to Create an Effective E-Mail Marketing Strategy

by Frank Bunte (Act!), 06.10.15

Are you incorporating an effective e-mail strategy into your marketing plan? According research gathered by the Chief Marketing Officer Council Worldwide, e-mail marketing was the most effective digital marketing channel for customer retention in 2014. In this guest article, Frank Bunte from Act! gives tips on how to engage your customers via email.

continue reading

Support Hub: Plenty of resources to support your online growth

by Andrea del Campo, 28.09.15

As you may have seen, in the last couple of months we have been intensifying our support activities to help you grow your business. We have increased the number of academy events, revamped our new Online Help Center, launched Simple e-commerce and now we are more than happy to present you our new ePages Support Hub, a page where all our support services can be reached with just one click.

continue reading

Stay informed with ePages e-mail events

by Kristof Maletzke, 24.09.15

By using the e-mail events function within your online shop you can automatically have emails sent, on specified occasions, to either you or your customers. In this article we explain the different ways in which this can be of benefit.

continue reading

Increase your revenue with up-selling and cross-selling

by Andrea del Campo, 16.09.15

Up-selling and cross-selling are the hook to present customers complementary or alternative products to what they are currently interested in. The cross-selling or upselling function works as a traditional and well-trained sales assistant: its goal is to suggest products or recommend similar items that complement the article already chosen by the customer.

continue reading

On October 2nd, the ePages academy brings you more e-commerce expertise for your online shop

by Andrea del Campo, 27.08.15

As you return from your summer holidays - we want to welcome you back with some good news! The ePages academy is once again in London! Before one of the busiest times of year for online sales, let us help you make enhancements to your online shop to tackle this head on. Be inspired before the coming winter sales and join us on October 2nd at the ePages academy in London!

continue reading

Prepare for winter sales during the quiet summer period

by Andrea del Campo, 12.08.15

For online retailers, summer tends to be a quiet period - customers are usually thinking about everything else other than spending their time on internet. However, September is approaching fast and with it, many seasonal promotions will pop up throughout the last quarter of the year: back-to-school, Halloween and Christmas, for example. So instead of trying hard to maintain your sales and invest all your efforts in summer promotions, benefit from the slow August to look ahead, review your shop and plan for the upcoming seasons. Here are a couple of things you can do to get yourself prepared for the last and most intense shopping quarter of the year:

continue reading

Defining your shipping strategy: what to consider?

by Andrea del Campo, 30.06.15

Shipping options and speed of delivery are two crucial aspects for conversion in your online store. There is nothing that customers like more than free delivery. However, what’s good for them does not mean it will be good for you as the merchant. It’s important to clearly inform your costumers about your shipping terms. This information should be displayed in a way that your visitors cannot miss it: perhaps in the header with a link to a separate page or in an info box. Read on to learn more about delivery, logistics and order processing.

continue reading

HostingCon Europe 2015: Super Early Bird Tickets available until the 27th June

by Dario Wilding, 15.06.15

On the 22nd and 23rd of September, the second edition of HostingCon Europe takes place in Amsterdam. The two-day conference is focused on the trends and issues affecting the hosting and cloud provider industry.

continue reading

Make the checkout easy with a range of payment options

by Andrea del Campo, 29.05.15

The payment options you present to your customers are part of your offer. Displaying them on your home page and product pages is simple to do and very powerful, especially for first time customers. This means: if your customers, either existing or potential, do not find the proper payment methods to checkout, it is very likely that they will abandon your shop without purchasing.

continue reading

Product ratings: benefit from your customers’ opinions

by Kristof Maletzke, 18.05.15

Product ratings and reviews play a vital role in e-commerce. In our article, we explain why ratings can boost your revenue and how to let your customers have their say in your shop.

continue reading