Blog

Internal links: Avoid these mistakes to get a better Google ranking

by Herbert Buchhorn, 10.02.17

Many merchants are underestimating the relevance of internal links – but these links are one of the most important measures for optimising the ranking of a website on Google and other search engines. In our article, we present you five mistakes that you should avoid to make.

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Link tips for online merchants (February 2017)

by Kristof Maletzke, 07.02.17

The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.

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Business advice from PayPal

by Kristof Maletzke, 25.01.17

PayPal is not only one of the most popular payment methods in ecommerce. The company also publishes useful advice for online merchants on a regular basis. In this article we show you three examples.

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Hootsuite and GetSocial: more success with social commerce

by Kristof Maletzke, 23.01.17

The ePages apps Hootsuite und GetSocial support you with promoting your company on social networks and with acquiring new customers.

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Google My Business pages for your online shop

by Larissa Murillo, 20.01.17

Google My Business allows you to present your company directly on Google. This has many benefits and can drive new customers to your shop. Larissa Murillo from MarketGoo lets you know in this guest article what you should pay attention to when creating your Google My Business page.

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How online merchants can inspire their customers

by Graham Jones, 18.01.17

Internet psychologist Graham Jones gives valuable insights on how to inspire your visitors and understand your audience.

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4 ways selling ideas will earn you more than just selling products

by Katrina Douglas, 04.01.17

Ever wondered why some companies are worth so much and others so little when on the surface they all sell the same things? Well, it’s because some simply sell products and others package their products in meaning; they sell a lifee, an experience or a philosophy.

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Checklist for more visibility on the net

by Ines Maione, 22.12.16

Just like with brick-and-mortar retail, the requirement for strong sales in ecommerce is that an adequate number of customers find their way to your store and enter it. In this article, Ines Maione from clickworker provides helpful tips for this.

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Keeping loyal customers: the "holy grail" of business

by Graham Jones, 21.12.16

According to the "Pareto principle", 80% of the effects come from 20% of the causes. This can also be the case for ecommerce, where business leaders often find out that 80% of their profits come from 20% of their customers. In order to assure their profitability, these merchants just have to ensure that 20% continue to buy from their shop. In this guest article, Internet psychologist Graham Jones presents advice on how to keep loyal customers.

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SEO on a budget for your online shop

by Larissa Murillo, 19.12.16

In this article, Larissa Murillo from MarketGoo offers useful advice on how to optimise your shop for search engines without spending a lot of money.

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