Blog

Prepare for winter sales during the quiet summer period

by Kristof Maletzke, 09.08.17

For online retailers, summer tends to be a quiet period - customers are usually thinking about everything else other than spending their time on internet. However, September is approaching fast and with it, many seasonal promotions will pop up throughout the last quarter of the year: back-to-school, Halloween and Christmas, for example. So instead of trying hard to maintain your sales and invest all your efforts in summer promotions, benefit from the slow August to look ahead, review your shop and plan for the upcoming seasons. Here are a couple of things you can do to get yourself prepared for the last and most intense shopping quarter of the year:

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Link tips for online merchants (August 2017)

by Kristof Maletzke, 03.08.17

The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.

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Google AdWords for online shops: How to create campaigns that convert

by StoreYa , 27.07.17

In this article, StoreYa CEO Yariv Dror explains what merchants need to know about starting their ad campaigns with Google AdWords.

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Summer savings with Amazon Pay – it’s a great time to get started

by Kristof Maletzke, 19.07.17

Amazon Pay is a secure and convenient payment method that helps you as an online merchant to make payment in your shop as easy as possible. At the moment, ePages merchants can benefit from savings for the rest of the year.

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Merchant story: How Mava Lóu is selling salsa and tango fashion online

by Kristof Maletzke, 13.07.17

In our article series "Merchant stories" we showcase ePages merchants and their shops. For this article we interviewed Christiane Bär who is selling salsa and tango fashion internationally via her ePages shop.

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Personas for online shops: a helpful tool for audience analysis

by Richard Stevenson, 27.06.17

Experience has shown that creating “personas” can be extremely useful. These are fictional characters meant to represent a particular set of customers. In this article, we show you how to create personas for your online shop.

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Sales Analytics App: Valuable insights from your shop

by Kristof Maletzke, 17.06.17

The free Sales Analytics App by ePages offers you various interesting statistics about your shop’s sales.

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Why you should know your target audience

by Kristof Maletzke, 01.06.17

“Who is my target audience?” This question is one that merchants should ideally consider before they even open their online shop. Admittedly, it can be hard to come up with the right answer, particularly to start with. Even so, it remains a worthwhile exercise. You should therefore make time initially to think about your target audience in some detail. In this article, we provide you with further relevant background information and suggest some ways in which you can get to know your target audience better.

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Link tips for online merchants (May 2017)

by Kristof Maletzke, 18.05.17

The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.

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Let’s explore: Skrill

by Stanislava Todorova, 12.05.17

When ‘digital payments’ are mentioned, many people tend to think it means online banking. It is in fact so much more and there is a lot happening with payments services in this fast-moving digital economy.

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