Tag archive for: sales



For online retailers, summer tends to be a quiet period - customers are usually thinking about everything else other than spending their time on the Internet. However, September is approaching fast and with it, many seasonal promotions will pop up throughout the last quarter of the year: back-to-school, Halloween and Christmas, for example. So instead of trying hard to maintain your sales and invest all your efforts in summer promotions, benefit from the slow August to look ahead, review your shop and plan for the upcoming seasons. Here are a couple of things you can do to get yourself prepared for the last and most intense shopping quarter of the year:
Cross-selling is a simple way of increasing profits. The idea behind it is straightforward: when visitors to your shop view a product, they are also shown other articles that are related to it. These can be complementary or alternative products specified by you.
Sure, it’s only the beginning of September but you cannot start early enough thinking about your autumn and Christmas campaigns in your online shop. We recommend reviewing your ePages shop well in advance. In this article, we present some tips to check your texts, images and settings, but also, to improve your e-commerce strategy. Act now and achieve more sales in the last campaigns of  2013.
Are you familiar with web controlling? Do you already use Google Analytics or etracker in your online shop? Analysing the behaviour of the users on your site can give you many clues to increase your sales. In this article we will explain how to improve your page with this data.