This year’s “MetaPack Consumer Research Report” investigated the role played by delivery in ecommerce and what merchants can do to fulfil their customers’ expectations. The report is based on an online survey of 3,589 consumers in the US, the UK, France, Germany, Spain, the Netherlands and Italy. Read more
A lot of the time, customers arrive to a website and abandon it immediately. Why? Either because they don’t easily find what they are looking for or because the site does not meet certain standards. However, what are the standards that customers expect when visiting an online shop? To answer that question, we’ve prepared a checklist with the main elements customers and visitors expect in order to retain them in your site and ultimately reduce shop abandonment:
Shipping options and speed of delivery are two crucial aspects for conversion in your online store. There is nothing that customers like more than free delivery. However, what’s good for them does not mean it will be good for you as the merchant. It’s important to clearly inform your costumers about your shipping terms. This information should be displayed in a way that your visitors cannot miss it: perhaps in the header with a link to a separate page or in an info box. Read on to learn more about delivery, logistics and order processing.
