Tag archive for: Online-Marketing



Through YouTube and social networks, a new method of marketing has emerged in recent years: Companies can directly reach their target group with influencers. More importantly, this works perfectly even with a small budget.
Many small and medium businesses owners (SMBs) fear tackling the beast that is known as online marketing as they feel they do not have adequate experience or know-how to do it properly.  In order to convince you that online marketing is not only essential to your online business' success but also that it can be easy to do, here are our 5 main reasons we believe online marketing is worth a second look.
Last weekend we had the opportunity to be part of the World Quondos Record: the longest online marketing and e-commerce event ever, held in Alicante, Spain. What a weekend it was! During 50 nonstop hours, more than 80 speakers went on stage to share tips, business ideas, life experiences as well as many tools and concepts.

In 2009, many more shop operators are attending to the marketing of their offering using Google AdWords. The activation of Google AdWords is a form of keyword optimisation that, in contrast to search engine optimisation, isn't free but facilitates significantly higher click rates and targeted traffic. Read about the basics of activating AdWords and how its effect can be measured on the shopping basket.

 

In the "Social Media Optimisation I - Corporate Blogs" entry, we have already done the heavy lifting for the utilisation of corporate blogs. A survey by the German Online-Marketing Blog found that corporate blogs are often not regarded as authentic or believable. From the reasons listed for this, we can derive 12 suggestions for making company blogs more successful.

Price discounts on certain products, on all products for certain customer groups, on the entire shopping basket for all customers, for the purchase of two items instead of one, on products that exceed a certain shopping basket value – with ePages, your options for creating shopping attractions through discounts are more than versatile. We’ll tell you how to support them.

Bring it to your customers’ attention that they can subscribe to your newsletter. After all, regularly addressing them via e-mail is undoubtedly one of your most effective marketing tools.

The good old advertising sign has outlived its usefulness. As reported recently in paidContent.org, the use of conventional online advertising media such as banners and pop-ups is expected to decline significantly in coming years. You, too, should explore new ways of acquiring and retaining customers. In addition to newsletters, search engine optimisation and promotions, social networks and social media tools are especially useful in allowing you – inexpensively – to get closer to your target audience and increase awareness of your online shop. Social Media Optimisation (SMO) is the new strategy for success. In this series of articles, we will portray the most important opportunities for socially marketing your online shop. This first article focuses on weblogs.

Online marketing has long since offered an interesting alternative to classical advertising media. And for good reason. Internet campaigns are not only flexible and cost-effective, their effect can be measured in concrete figures. The Hamburg software maker etracker offers efficient solutions for the performance review of all online efforts: through etracker's web controlling.

Visitors to your shop also work on the carrot and stick principle. If the carrot is large enough, they go into action. Of course, they are more attracted by price savings than by carrots. Cost savings increase customer interest, making them more likely to come back and look at your shop, it also increases the chances of new customers making their first purchase. Coupons help you take direct advantage of this process.