https://blog.epages.com/wp-content/uploads/2021/07/pricing-strategies.jpg 316 848 stodorova https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg stodorova2017-11-17 12:25:502017-11-17 12:25:50The Psychology of Pricing
The Psychology of Pricing
David Loschelder is Professor for Business Psychology & Experimental Methods at the Institute of Management and Organizations at the Leuphana University in Lüneburg, Germany. We had the pleasure to have him as a guest during the Commerce Summit in Hamburg and our merchants loved his presentation on the psychology of pricing. Here is a summary of the best insights on price perception and great tips for improving your pricing strategy. Bonus: Learn how to make an extra 1,24€ for every product in your online store!