Consumer psychology | ePages blog

Sex and Shopping: 5 insights for online shop owners

11. December 2017/0 Comments/in Marketing /by

Let’s start off by pointing out that the title of this article has 3 words in it: Sex AND Shopping. Although it is tempting to skip it, the “and” is quite an important word for what we are going to talk about today. This article aims at honoring one of our favorite speakers, Graham Jones, who made a mind-blowing presentation at the Commerce Summit in Hamburg. Graham is a psychologist who specializes in Internet use and behavior. Here he explains how shopping and sex are related and how to take advantage of this perspective to succeed online.

How to increase sales with a simple search box

20. March 2017/0 Comments/in Shop Design /by

The vast majority of online stores have the same problem; not everyone who visits will buy something. Indeed, 92% of people who visit an online shop have no immediate intention of buying anything. Worse still, of those who choose to buy something and load up their shopping cart, a large number will abandon their intended purchase. Thus, getting people to buy from your website can sometimes be a struggle.

How online merchants can inspire their customers

18. January 2017/0 Comments/in Marketing /by

Internet psychologist Graham Jones gives valuable insights on how to inspire your visitors and understand your audience.

Keeping loyal customers: the “holy grail” of business

21. December 2016/0 Comments/in Marketing /by

According to the “Pareto principle”, 80% of the effects come from 20% of the causes. This can also be the case for ecommerce, where business leaders often find out that 80% of their profits come from 20% of their customers. In order to assure their profitability, these merchants just have to ensure that 20% continue to buy from their shop. In this guest article, Internet psychologist Graham Jones presents advice on how to keep loyal customers.

Boost online sales with consumer psychology

31. March 2016/0 Comments/in Marketing /by

Online consumer behaviour is something every business website owner would love to predict. After all, if you could predict how your customers would behave you could produce exactly the right kind of website and be sure of guaranteed success. Sadly, it’s not that easy. Indeed, it is not as easy as it is in the “real world” of retail, for instance.

Posts

Sex and Shopping: 5 insights for online shop owners

How to increase sales with a simple search box

How online merchants can inspire their customers

Keeping loyal customers: the “holy grail” of business

Boost online sales with consumer psychology

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