E-mail Marketing may seem a rather intrusive marketing practice, but it is actually considered one of the most effective techniques for increasing your sales. E-mails are sent straight to the customer’s smartphone, tablet or computer, and therefore reach the user directly. In this article, we will look at the different types of e-mails that you can send to your customers in order to create a more special relationship with them.
The ePages shop system provides you with a comprehensive newsletter tool that you can use to keep your customers up to date about your newest products, special sales and more. After you've considered the general framework of your newsletter, as described in the previous article, it's now time to create the newsletter campaign for your shop. Read more
Newsletters are an essential part of customer communication. They are simple to create and cost-effective to deliver. They allow you to let existing customers and interested parties know about the latest news, offers and changes in and around your shop. But in order for newsletter campaigns to also be successful, merchants should be sure to do the necessary planning up front. The ePages blog will show you what to keep in mind. Read more
