There are many reasons for a shop being able to become successful. The essential reasons from our point of view are: demand-driven product range with clear profile, informative product descriptions, simple navigation structure, good shop design, search engine optimisation, good customer service, nearness and trustworthiness, popular payment procedure and market presence. In the following, we […]
5 x Shop: Inspiration for Your Online Shop IV
/0 Comments/in Online shop & ecommerce /by Kira SchmidtOpposites attract. Design meets electronics this time in 5 x Shop. Can you recognise which ePages shop sells what at first glance? We conclude: Design loves it simple and elegant, electronics demonstrative and colourful. But form your own opinion.
Running Your Own Forum with ePages
/0 Comments/in Marketing /by Kira SchmidtMany companies dread forums as they might turn into platforms for complainers and disappointed customers. Quite to the contrary, a forum offers so much more: Companies are recognised much more by having an open and communicative stance and thus invest in customer retention at the same time. Since the content of a forum is constantly […]
Dynamic versus Static URLs with Google
/0 Comments/in Online shop & ecommerce, Search engines (SEO) /by Kira SchmidtGoogle revises a long-going myth: Against all general assumptions, dynamic URLs can now be easily crawled by Google. The search engine giant only recommends adapting the look of dynamic URLS to static URLs when there is enough time and knowledge available to remove the correct parameters. With the shop software from ePages, shop operators are […]
5 x Shop: Inspiration for Your Online Shop III
/0 Comments/in Online shop & ecommerce, Shop Design /by Kira SchmidtDon’t let March’s cold and grey days get you down. Let the sun shine in and enjoy these five beautiful ePages shop examples we would like to present to you this time. Details that we especially liked: Clickable logo-flash, customer bread photos, action videos and spreadshirt shop integration. Read for yourself.
Better than SEO: More Turnover with Google AdWords
/0 Comments/in Marketing, Search engines (SEO) /by Kira SchmidtIn 2009, many more shop operators are attending to the marketing of their offering using Google AdWords. The activation of Google AdWords is a form of keyword optimisation that, in contrast to search engine optimisation, isn’t free but facilitates significantly higher click rates and targeted traffic. Read about the basics of activating AdWords and how […]
Checklist for the Set-up of an Online Shop
/0 Comments/in Online shop & ecommerce /by Kira SchmidtSo many functions – where should I start? Maybe you’ve asked yourself this question the first time you entered your ePages online shop administration. Besides working on the design and creating the products, you should pay particular attention to the following*…
5 x Shop: Inspiration for Your Online Shop II
/0 Comments/in Online shop & ecommerce, Shop Design /by Kira SchmidtThere are many reasons for a shop being able to become successful. The essential reasons from our point of view are: demand-driven product range with clear profile, informative product descriptions, simple navigation structure, good shop design, search engine optimisation, good customer service, nearness and trustworthiness, popular payment procedure and market presence. In the following, we […]
More Structure in The Product Range: It's Easy with ePages
/0 Comments/in Products, Shop Design /by Kira Schmidt76 different items of clothing in up to 7 colours, designs and sizes. With zippers, buttons or ties. In cotton, acrylic or corduroy. A dizzying prospect when you consider that shop visitors should ideally be only two clicks away from their desired product. We’ll show you how to best structure your offer in the ePages […]
Online Shops and Business Websites with ePages 6
/0 Comments/in Online shop & ecommerce /by Kira SchmidtOn October 1, 2008 we raised the curtain for the debut of ePages 6. The new product version not only allows you to sell your products online, you can now even offer services for booking online as well. We’ve added a lot of fresh new features that will make your life much easier. Read for […]
Create Images for Your Shop and Website
/0 Comments/in Shop Design /by Kira Schmidt"A picture is worth a thousand words.” Has anyone not encountered this saying? But what does it mean for you? If you want to offer products or services, then you must not underestimate the importance of product descriptions – and that goes double for the visual presentation of your products and services. Appealing and persuasive […]
More Newsletter Subscribers
/0 Comments/in Marketing /by Sarah BöhmBring it to your customers’ attention that they can subscribe to your newsletter. After all, regularly addressing them via e-mail is undoubtedly one of your most effective marketing tools.
Trust in e-Commerce: Testimonials
/0 Comments/in Marketing /by Kira SchmidtThe appeal of a brand or product is based in large part on its prestige, distinctiveness and dependability. In this third installment of the “Trust in e-Commerce” series, we want to boost the trust your clients place in you and help you enhance the distinctiveness and appeal of your products and services. Testimonials or loosely […]