There are many reasons for a shop being able to become successful. The essential reasons from our point of view are: demand-driven product range with clear profile, informative product descriptions, simple navigation structure, good shop design, search engine optimisation, good customer service, nearness and trustworthiness, popular payment procedure and market presence. In the following, we […]
5 x Shop: Inspiration for Your Online Shop III
/0 Comments/in Online shop & ecommerce, Shop Design /by Kira SchmidtDon’t let March’s cold and grey days get you down. Let the sun shine in and enjoy these five beautiful ePages shop examples we would like to present to you this time. Details that we especially liked: Clickable logo-flash, customer bread photos, action videos and spreadshirt shop integration. Read for yourself.
Better than SEO: More Turnover with Google AdWords
/0 Comments/in Marketing, Search engines (SEO) /by Kira SchmidtIn 2009, many more shop operators are attending to the marketing of their offering using Google AdWords. The activation of Google AdWords is a form of keyword optimisation that, in contrast to search engine optimisation, isn’t free but facilitates significantly higher click rates and targeted traffic. Read about the basics of activating AdWords and how […]
Checklist for the Set-up of an Online Shop
/0 Comments/in Online shop & ecommerce /by Kira SchmidtSo many functions – where should I start? Maybe you’ve asked yourself this question the first time you entered your ePages online shop administration. Besides working on the design and creating the products, you should pay particular attention to the following*…
5 x Shop: Inspiration for Your Online Shop II
/0 Comments/in Online shop & ecommerce, Shop Design /by Kira SchmidtThere are many reasons for a shop being able to become successful. The essential reasons from our point of view are: demand-driven product range with clear profile, informative product descriptions, simple navigation structure, good shop design, search engine optimisation, good customer service, nearness and trustworthiness, popular payment procedure and market presence. In the following, we […]
More Structure in The Product Range: It's Easy with ePages
/0 Comments/in Products, Shop Design /by Kira Schmidt76 different items of clothing in up to 7 colours, designs and sizes. With zippers, buttons or ties. In cotton, acrylic or corduroy. A dizzying prospect when you consider that shop visitors should ideally be only two clicks away from their desired product. We’ll show you how to best structure your offer in the ePages […]
Online Shops and Business Websites with ePages 6
/0 Comments/in Online shop & ecommerce /by Kira SchmidtOn October 1, 2008 we raised the curtain for the debut of ePages 6. The new product version not only allows you to sell your products online, you can now even offer services for booking online as well. We’ve added a lot of fresh new features that will make your life much easier. Read for […]
Create Images for Your Shop and Website
/0 Comments/in Shop Design /by Kira Schmidt"A picture is worth a thousand words.” Has anyone not encountered this saying? But what does it mean for you? If you want to offer products or services, then you must not underestimate the importance of product descriptions – and that goes double for the visual presentation of your products and services. Appealing and persuasive […]
More Newsletter Subscribers
/0 Comments/in Marketing /by Sarah BöhmBring it to your customers’ attention that they can subscribe to your newsletter. After all, regularly addressing them via e-mail is undoubtedly one of your most effective marketing tools.
Trust in e-Commerce: Testimonials
/0 Comments/in Marketing /by Kira SchmidtThe appeal of a brand or product is based in large part on its prestige, distinctiveness and dependability. In this third installment of the “Trust in e-Commerce” series, we want to boost the trust your clients place in you and help you enhance the distinctiveness and appeal of your products and services. Testimonials or loosely […]
Better Product Images = Fewer Customer Complaints
/0 Comments/in Marketing, Products, Shop Design /by Kira SchmidtMost complaints about products purchased online are due to the fact that a product’s on-screen portrayal does not conform to reality: colours look different, materials feel different, sizes do not fit. Product descriptions with measurements are not enough to point a shop visitor’s imagination in the right direction. A lot of different zoomable images and […]
Social Media Optimisation: Social Bookmarks
/0 Comments/in Marketing /by Kira SchmidtSharing knowledge, rating knowledge, making knowledge available yourself – this is the social Internet. Your online shop’s offering is also knowledge which needs to get into the heads of your customers. In our last article on social media optimisation, we already called your attention to corporate weblogs. In this article, we’ll examine social bookmarks.
Distribution of Newsletters
/0 Comments/in Marketing /by Kira SchmidtNewsletters are an excellent opportunity to notify your customers about new developments, create incentives and to make clear: “There is always something happening here”! Inform recipients of new products and services; send coupon codes; announce special offers – there are lots of reasons to utilize your newsletter as your shop’s or your website’s mouthpiece.