How do Google search results get their heading? As discussed in the first part of our special, every Google search result is made up of three elements: Title, description and link. While the origin of the link may be clear, this is not clear at first glance with the title and description. Where does the […]
Search Engine Optimization: Content is King!
/0 Comments/in Search engines (SEO) /by Volker SchwarzThe easiest way is not always the best way. If you want to sell well online, you must learn how to draw attention to your website and persuade people to buy from you. The ePages Blog will tell you why self-created content helps to boost your sales figures.
First aid with Search Engine Optimization – ask our SEO-Doc
/0 Comments/in Search engines (SEO) /by Volker SchwarzMake your way to the top of the Google search results- our experts in Search Engine Marketing tell you how. They have put together a special document for you in order to give you first steps advices how to succeed in the wide field that is Search Engine Marketing. Learn in our free SEO-Doc, how […]
E-Commerce-Literature: recommended by ePages
/0 Comments/in Online shop & ecommerce /by Volker SchwarzHow to be successful with my E-Commerce-Project? And how to use the ePages-Software-Feature for that? Our blog gives you the answers for that. In order to always be up to date in the rapidly changing E-Commerce-Business we do look in to interesting articles and blog postings on a daily basis. Find the most interesting ones […]
Payment methods in online shops III – When gremlins strike
/0 Comments/in Payment & Delivery /by Volker SchwarzDespite interactive wizards in the merchant back office, many errors can still happen when setting up the payment process in your shop. The third part of our series "Payment systems in online shops" shows you how you can prevent these, what to do when you are stuck and how to get faster answers for support […]
Payment Systems in Online Shops II: The Agony of Choosing
/0 Comments/in Online shop & ecommerce, Payment & Delivery /by Volker SchwarzA customer walks into your shop. As the owner of a brick-and-mortar store, your mission is simple. The only question you need to concern yourself with in this moment is: “How can I persuade this customer to spend money here?” But this same task is more difficult for you as an online merchant. The question […]
Payment Methods in Online Shops — Part I: A Forest Full of Trees (continued)
/0 Comments/in Online shop & ecommerce, Payment & Delivery /by Volker SchwarzOur survey of the different payment systems with regard to e-commerce continues. In the second and final part of “Payment Methods in Online Shops — Part 1: A Forest Full of Trees”, we explore the two remaining categories: “Payment with safeguards” and “Payment with virtual wallet”. These two categories have one thing in common: external […]
Payment Methods in Online Shops — Part I: A Forest Full of Trees
/0 Comments/in Online shop & ecommerce, Payment & Delivery /by Volker SchwarzCash is king — but only once upon a time. This outdated saying applies even less to purchases processed via the Internet. Sophisticated payment concepts must replicate the role traditionally played by banknotes and coins as well as facilitate trust between anonymous merchants and their customers. Electronic payment methods are the digital handshake which seal […]
5 x Shop: Inspiration for your online shop VI
/0 Comments/in Online shop & ecommerce, Shop Design /by Volker SchwarzAfter our summer break, it is now time for the next instalment of “5 x Shop”. We hope that this sixth edition of our overview of the colourful world of ePages online shops will inspire successful business concepts of your very own. The highlights this time: a lavishly designed website for expressing brand messages, a […]
Selling with just a few words – Designing Google search results (part 3/3)
/0 Comments/in Search engines (SEO) /by Volker SchwarzIn the last article of our three-part special (part 1, part 2) we’ll take a look at the descriptive text in the Google search results. What options do we have here to have an effect on the display?
Selling with just a few words – Designing Google search results (part 2/3)
/0 Comments/in Search engines (SEO) /by Volker SchwarzHow do Google search results get their heading? As discussed in the first part of our special, every Google search result is made up of three elements: Title, description and link. While the origin of the link may be clear, this is not clear at first glance with the title and description. Where does the […]
Selling with just a few words – Designing Google search results (part 1/3)
/0 Comments/in Search engines (SEO) /by Volker SchwarzBeing at the top of the Google search results is the dream of every shop operator. After all, being first place in the ranking of the largest search engine in the world promises an additional stream of customers. And just as important as the positioning in the results is the presentation of the shop within […]
Bull’s Eye: Planning AdWords Campaigns
/0 Comments/in Search engines (SEO) /by Volker SchwarzHow do I draw attention to my shop? A lot of online merchants ask themselves this very question upon placing their ePages rental shop online. One of the most popular answers to this question is Google AdWords. As explained in our first tutorial, Google AdWords offers an ideal opportunity to capture the attention of potential […]