Smartsupp for ePages – Why a Chat Is a Must-Have

Imagine running a brick-and-mortar shop with no sales assistants. Customers walk in, browse your products, and have questions, yet there’s no one around to answer them. Some may find what they’re looking for, but others leave frustrated and never return.

That’s exactly how an online shop without a chat window works. While you’d never leave customers unattended in a physical shop, many online shops do just that every day in the digital world. Email isn’t a substitute. Customers might wait hours or even days for a reply. Phone support has its own barriers: many shoppers simply won’t call, especially if they’re at work or on the go.

What is Smartsupp?

Smartsupp is a Central European live chat and AI customer support platform. It is trusted by over 100,000 websites and online shops worldwide, and is now available for the ePages versions Now and Store. Whether through live chat, a chatbot, or an AI shopping assistant, it plays the same role as a sales assistant in a physical shop, where staff reach out to customers at critical decision-making moments, answering product questions, suggesting alternatives, and guiding visitors all the way to checkout.

And the results speak for themselves. The online shop inSPORTline saw a 724% increase in the conversion rate among customers who used live chat. Those shoppers had an average order value 2.3 times higher than regular buyers, contributing to a 9.7% increase in total revenue.

Your customers shop even when you’re not around

According to Smartsupp data from over 100,000 online shops worldwide, up to two-thirds of all orders are placed outside regular business hours. In Germany and the UK, the peak shopping time is between 8 and 9 PM. By that time, most support teams have logged off. On weekends alone, customers send 21.3% of all chat enquiries.

Hiring staff across multiple shifts isn’t realistic for most small and mid-sized online shops. That’s where AI makes a real difference.

If you want to see what this looks like in a real ePages store, check out HEIMHOLZ by Siehr — a German manufacturer of wooden fitness equipment and lifestyle furniture that uses both a basic chatbot for simple queries and Mira AI for more complex conversations.

Meet Mira: Smartsupp’s AI Shopping Assistant

Mira is Smartsupp’s AI shopping assistant, designed to handle customer conversations automatically — 24 hours a day, 7 days a week. She pulls information directly from your website and product catalogue, understands your shop’s tone, and can independently resolve up to 80% of customer queries without any human involvement.

Setting her up takes just a few minutes. No coding, no IT department required. Any shop owner can do it.

The results from online shops are hard to ignore. Pidilidi.cz, a children’s clothing and footwear online shop operating across multiple European markets, saw 85% of customer support activities fully automated after deploying Mira. Their team now handles only around 50 of the most complex conversations per month, freeing them up for work that truly requires a human touch. More importantly, sales generated through chat increased by 25%, and the average order value of customers who interacted with the AI was 20% higher than the shop’s overall average.

Why Smartsupp works for ePages merchants

Getting started with Smartsupp on your ePages shop takes just a few minutes. You don’t need a developer or a technical background — the integration is straightforward, and you’ll see the impact right away rather than waiting months, as you would with most marketing activities.

Here’s what you get:

Affordable for any budget. A free plan lets you get started without risk — upgrade only when it makes sense for your business.
No IT needed. Setup takes minutes, and Smartsupp connects directly to your ePages shop.
Instant impact on sales. Unlike SEO or brand campaigns, chat support can generate more conversations and completed purchases from day one.
Significant time savings. Automating routine enquiries frees your team to focus on things that actually move the business forward.
Always-on support. Mira handles enquiries around the clock, so you never miss a customer, even at 9 PM on a Sunday.

Ready to give it a try?

If you’re running a shop with the ePages version Now or Store and want to turn more visitors into buyers without adding headcount, Smartsupp is worth considering. You can get started for free and have your first chat window live within minutes. Just visit the App Store in your shop’s administration area and try it out for yourself.