Category: Online shop & ecommerce

Following New Customers One Pixel at a Time

etracker Web ControllingOnline marketing has long since offered an interesting alternative to classical advertising media. And for good reason. Internet campaigns are not only flexible and cost-effective, their effect can be measured in concrete figures. The Hamburg software maker etracker offers efficient solutions for the performance review of all online efforts: through etracker's web controlling.

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Import / Export: Managing Store Data Offline

Import-ExportPrices change and stock data have to be maintained – if the product range is relatively large, processing data in the store management feature may take some time to complete. This is quicker and more clearly arranged offline, for example, with MS Excel.

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Through Optimisation/ Page Cache in The Fast Lane

OptimierungYou’ve got your shop set up, the design works, products have also been created but the shop could still load just a little bit faster? The pages of the shop view (storefront) are arranged "dynamically" in the shop setup phase and the call of a page thus takes longer because all the elements to be displayed have to be repeatedly stored on the server before they can be displayed. Now you can make your shop faster using the optimisation/ page cache function.

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Your Online Shop/ Website and Google: 10 Tips

ePages 5 und SuchmaschinenThere is no doubt about it: The degree to which people encounter your online shop and website via search engines – particularly Google – plays a decisive role in the success of your e-commerce activities. Read more