Posts

Personas for online shops: a helpful tool for audience analysis

Experience has shown that creating “personas” can be extremely useful. These are fictional characters meant to represent a particular set of customers. In this article, we show you how to create personas for your online shop.

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Do you know your customers? Define your target audience

When starting a new project, one of the first steps on your way to success is a well-defined plan. It sounds basic, doesn’t it? But you should not only think about the structure of your business, but also about the people who will buy what you offer.

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