Tag archive for: conversion rate
Online sales grow year after year, which makes it appealing for more and more companies to do business online. Yet as the number of online shops increases, so too increases the uncertainty among online shoppers as to which shops are safe and secure. Earning the trust of customers is therefore becoming a decisive key to success for online merchants who want to partake in the e-commerce boom. Continue reading to learn how shop operators can boost customers' long-term trust in their shops and consequently increase revenue.
How to be successful with my E-Commerce-Project? And how to use the ePages-Software-Feature for that? Our blog gives you the answers for that. In order to always be up to date in the rapidly changing E-Commerce-Business we do look in to interesting articles and blog postings on a daily basis. Find the most interesting ones we came across in our series “E-Commerce-Literature: recommended by ePages.” Have fun exploring.
Turn visitors to your website into customers by offering them free shipping on selected products. Especially concerning premium products, a discount of just a few euros does not constitute a true incentive to buy. Many customers regard free shipping, on the other hand, as a much better bargain. Good news for merchants: regardless of whether your special promotion is free shipping or a discount of 5 euros, the costs for merchants do not change. So, how can you offer a discount on selected products in your ePages online shop?
The easiest way is not always the best way. If you want to sell well online, you must learn how to draw attention to your website and persuade people to buy from you. The ePages Blog will tell you why self-created content helps to boost your sales figures.
In 2009, many more shop operators are attending to the marketing of their offering using Google AdWords. The activation of Google AdWords is a form of keyword optimisation that, in contrast to search engine optimisation, isn't free but facilitates significantly higher click rates and targeted traffic. Read about the basics of activating AdWords and how its effect can be measured on the shopping basket.
Online marketing has long since offered an interesting alternative to classical advertising media. And for good reason. Internet campaigns are not only flexible and cost-effective, their effect can be measured in concrete figures. The Hamburg software maker etracker offers efficient solutions for the performance review of all online efforts: through etracker's web controlling.