Tag archive for: content



The trend of content marketing is here to stay - and it is also a great opportunity for small and medium sized businesses to get new customers and keep old ones. Katrina from LeadPath took some time to break it down for you to give you a kickstart in content marketing.
All online copy has a job to do. That job may be to sell, inform, educate, amuse, or boost SEO. Great copy often manages to multitask, successfully carrying out two or more of these jobs at the same time. Nowhere is this more important than in the product description, where your copy can make the difference between soaring sales or the sound of silence. Derek McKenzie from greatcontent shows you what works and why.
When writing texts for your online shop – like product descriptions or FAQ pages for instance – you should always have some SEO rules in mind to improve your rankings. In this article, we show you which factors you should consider.
Good content in your online shop is essential to convey the benefits of your shop to the customers. You believe that your writing skills are not good enough? No problem – with greatcontent any merchant can order unique texts for his online shop.
One of the main aspects of your market research should be the analysis of your competitors’ actions and strategies. In this article we will give you some tips for identifying your main competitors and seeing their pros and cons.

And what is the significance of original written content concerning search engine optimisation (SEO)? SEO expert and ePages online merchant Maxim Grübel explains the principles of SEO content and shares practical tips on how you can position your own ePages shop to perform well in search results.

In contrast to printed text, websites are not read, they are "scanned" because reading on a monitor is tiring and the huge offering of similar sites leads to impatience. For this reason, websites and online shops need to supply content that can be quickly understood. We have put together a list of 10 golden rules you should follow.