Author: Volker Schwarz
studierte Germanistik, Geschichte und Politik an der Ruhr-Universität Bochum, an dass er ein PR-Volontariat in Hamburg anschloss. Von 2004 bis 2009 betreute er als Freelancer für Marketing und Kommunikation mehrere Hamburger Unternehmen, darunter verschiedene aus dem Bereich E-Commerce. Zwischen August 2009 und Dezember 2011 arbeitete er als Online-Redakteur bei ePages.

Further articles from Volker Schwarz


Facebook provides a facility to add a badge for your company's Facebook page or profile - that you can then place on your webpage or online shop to generate more traffic and fans. At the moment, ePages does not have a function to create these badges automatically, but you can insert them manually with just a few simple steps. This article explains how.
 
Most of the bigger companies own a Facebook fanpage nowadays which is maintained by the marketing team. But in the Google search engine results these fanpage still don’t show up at all. The reason for that: While doing search engine optimization for the companies website is custom nowadays the Facebook fanpage still get’s neglected. Looking at Facebooks growth rate this has to change. So, what can an online merchant do, to boost his Facebook fanpage?  
On September 22, 2011 Google Shopping will change its guidelines. Products that you would like to continue to have listed in the Google product search in Germany, UK, France and the USA will require additional information for the Google product categories after this cut-off date. If product data is transferred to Google without this information it will no longer be listed in the Google product search. The ePages blog will explain what you need to do to fulfill Google's requirements in order to still be able to sell via Google Shopping after September 22.

With over 600 million registered users, Facebook is by far the largest social network in the world. On average, Facebook users spend over three hours a day on the platform. Measured by visitor times, the network from Palo Alto California far outranks Internet top dog Google. All this makes Facebook one of the largest channels through which online merchants can generate customers. We've taken all of this into account, and included a Facebook integration to ePages in version 6.11. The ePages blog explains which level of integration is possible.

It’s time to say goodbye to HTML tables. With version 6.11. ePages is switching to DIVs as the basic element for the layout structure. By doing so we are not only improving the performance of the whole system and the structure of ePages but also setting the cornerstone for the improved storefront for mobile devices. If you have created the layout of your shop by using the standard editors of your backoffice the technological change will have no visible effect on the layout of your storefront. But if you have used self written CSS code to adjust the layout of your shop it might be possible that these layout changes will no longer be in place after the update. The ePages blog explains the reasons for that and show you the necessary adjustments that are needed to get back your layout. 

Neuromarketing studies have shown that emotional activity in a customer's brain decreases after just eight seconds. You must strive during this brief time span to get people enthusiastic about your online shop and your offerings. The single most important factor? A well-designed shop! But what should you keep in mind while sprucing up your shop? Continue reading the ePages blog to learn about four field-proven principles.

 

Are social networks important for online merhcants? Or aren't they? Does a corporate blog has any impact on an onlineshop? That are the basic go's and no go's for online merchants that have just started? Read on all this and more in the second part of our ePages blog interview with Stefan Kolodziej. (You can find the first part here.)  

For more than ten years, Stefan Kolodziej and his business partner Kai Lieder have been running an online shop for high-quality teas. What has he experienced during that period? And what advice can he give to merchants who want to get started in e-commerce? Find out in the ePages blog's two-part interview.

  

 

"A majority of companies have not yet transitioned to international e-commerce." Wilfried Beeck – CEO of ePages, Europe's market leader for e-commerce – shared that insight during his "Sell Global, Think Local" speech at WorldHostingDays 2011. This event in Rust, Germany attracted more than 4,000 attendees this year, and has become the premier get-together in recent years for the international hosting industry.

 

 

Certain versions of ePages shop software have been experiencing problems while a shop's website is being loaded. This results in "white pages", or pages which display no content. This issue occurs primarily in a shop's back office and is limited to certain versions of the Firefox browser. Shop storefronts are affected less frequently. Continue reading the ePages blog to learn what causes this issue to occur and which solutions facilitate smooth sailing for shops.