Product reviews, support center and more: New ePages Apps you should know about
Regardless of whether your company is new or has been in business for years: Apps can help shop owners not only implement more personalised sales strategies, but also reduce their daily workload. In this article, we introduce you to new and improved apps for ePages shops in the areas of product reviews, support and marketing.
Please note that the availability of apps may vary depending on your online shop provider and product package. Contact your provider for more information.
Product reviews with RateCompass
Whether it’s a conversation with a good friend, a recommendation from an influencer or product placement in the latest blockbuster, in everyday life we tend to buy what others have. The psychological phenomenon behind this is called ‘social proof’ and is often used in marketing as the basis for sales strategies.
Social proof means that part of our buying behaviour is based on product recommendations and word of mouth . Customers can trust a shop and the quality of its products more easily when recommendations from other genuine customers are integrated into your shop. In the age of Amazon & Co, it is particularly important that reviews are genuine and understandable. In this way, customers can not only understand concrete examples of use, but also experience the enthusiasm of a satisfied customer for the product and build trust.
With the RateCompass app, you as a shop operator can easily integrate your customers’ product reviews into your shop.
How does it work?
Customers who have purchased products from your shop are invited to leave a review via RateCompass. You will then find all product reviews submitted by your customers.
in the dashboard of the application. Before the reviews become visible in your shop, you can approve or reject them with a single click. This ensures that only reviews that you have verified are displayed.
You can now find the app in the App Store of German, UK and US shops under ‘Marketing & Sales’. Further markets will follow.
Brain Assistant: A personalised support centre for your online store
FAQ’s, phone support, email enquiries; when customers have questions about products and services, online retailers have a multitude of options to provide great customer service. If you have a high volume of support requests, you can easily automate them with the new Brain Assistant app, so that customers can get answers to their questions as soon as they visit your store – around the clock.
How does it work?
Similar to ChatGPT, you can use the tool to create an AI-generated knowledge base on topics such as products, shipping, payment or complaints that communicates with your customers as a chatbot. Simply upload product information and general business info (such as shipping costs, terms and conditions and more) and you’re ready to go. The AI finds the exact answers your customers need, as soon as the enquiry arrives.
Your benefits at a glance:
- Once set up, the chatbot has access to the most important information and is automatically managed by the AI.
- Even individual queries can be answered automatically
- Streamlined processes reduce the number of phone and email enquiries, giving you more time to focus on your day-to-day business.
You can install the Brain Assistant app now in the App Store under ‘Marketing & Sales’.
Create eye-catching Banners with Smartarget
Smartarget offers several apps in the App Store to help you promote sales and engage with your shop visitors. Most of them also offer a free trial. With Smartarget’s latest app, Corner Ribbon, you can add a corner banner to your shop that is visible on desktop and mobile devices:
The eye-catching banner highlights key information or promotions in a visually appealing way, grabbing users’ attention and boosting engagement. These ribbons also add a sense of urgency that these deals won’t last, encouraging immediate action.
You can install the app in the App store under “Content & Design”.
Create Engaging Newsletters with CleverReach
Are you already using newsletters for your shop? If so, you’re likely aware of the incredible potential of email marketing. A well-structured email funnel can convert interested prospects into loyal customers. As most companies continue to ramp up their email campaigns, the message is clear: email marketing is powerful and here to stay.
With the CleverReach app, crafting your newsletters is a breeze. You can seamlessly integrate a registration form into your ePages online shop, ensuring new subscribers are automatically added to your mailing list. Whether you’re launching a new campaign or developing a long-term newsletter series, design your newsletters effortlessly with the drag-and-drop editor.
The latest enhancements to CleverReach include a new, flexible newsletter design editor as well as a access to trendy new newsletter templates.Whether it’s a birthday mailing, summer sale or Black Friday, the template is ready and waiting for you to fill it in!
To track your newsletter performance, CleverReach provides comprehensive reporting features, including detailed click and open rates. Use these insights to refine your strategy and tailor your content to meet your audience’s needs.
Stay up to date with all new features for your online shop
As soon as new apps and other features will be made available for your online store, you will be notified on our website. You can also sign up for updates on the website to receive immediate email notification of new features.
Christopher Riley
This post is also available in: German
