Tag archive for: Web Analytics



Do you use Google Analytics to gather statistics on the ways in which your shop is being used? Then it’s time to get busy and move over to the latest standard: Universal Analytics.

Online marketing has long since offered an interesting alternative to classical advertising media. And for good reason. Internet campaigns are not only flexible and cost-effective, their effect can be measured in concrete figures. The Hamburg software maker etracker offers efficient solutions for the performance review of all online efforts: through etracker's web controlling.