Tag archive for: Usability



Choosing the right ecommerce platform is one of the main decisions for your online sales success. Discover the next generation online shop solution from ePages, made for the specific needs and budgets of small businesses.
Experience has shown that creating “personas” can be extremely useful. These are fictional characters meant to represent a particular set of customers. In this article, we show you how to create personas for your online shop.
The vast majority of online stores have the same problem; not everyone who visits will buy something. Indeed, 92% of people who visit an online shop have no immediate intention of buying anything. Worse still, of those who choose to buy something and load up their shopping cart, a large number will abandon their intended purchase. Thus, getting people to buy from your website can sometimes be a struggle.
If you sell a lot of different products in your online shop, coming up with a good category structure can be a challenge. With our tips, you can easily find a structure which is perfect for your shop.
With the help of a mega menu, visitors to your shop can find what they are looking for quickly and easily – even if your shop includes lots of categories and sub-pages.

In contrast to printed text, websites are not read, they are "scanned" because reading on a monitor is tiring and the huge offering of similar sites leads to impatience. For this reason, websites and online shops need to supply content that can be quickly understood. We have put together a list of 10 golden rules you should follow.