Experience has shown that creating “personas” can be extremely useful. These are fictional characters meant to represent a particular set of customers. In this article, we show you how to create personas for your online shop.
The vast majority of online stores have the same problem; not everyone who visits will buy something. Indeed, 92% of people who visit an online shop have no immediate intention of buying anything. Worse still, of those who choose to buy something and load up their shopping cart, a large number will abandon their intended purchase. Thus, getting people to buy from your website can sometimes be a struggle.
