https://blog.epages.com/wp-content/uploads/2021/07/payment.jpg 314 848 inesmaione https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg inesmaione2016-12-21 13:56:332021-10-13 13:53:40Keeping loyal customers: the “holy grail” of business
Keeping loyal customers: the “holy grail” of business
According to the “Pareto principle”, 80% of the effects come from 20% of the causes. This can also be the case for ecommerce, where business leaders often find out that 80% of their profits come from 20% of their customers. In order to assure their profitability, these merchants just have to ensure that 20% continue to buy from their shop. In this guest article, Internet psychologist Graham Jones presents advice on how to keep loyal customers.