In this article, StoreYa CEO Yariv Dror explains what merchants need to know about starting their ad campaigns with Google AdWords.
How do I draw attention to my shop? A lot of online merchants ask themselves this very question upon placing their ePages rental shop online. One of the most popular answers to this question is Google AdWords. As explained in our first tutorial, Google AdWords offers an ideal opportunity to capture the attention of potential customers as they have just begun their online search for products. Yet AdWords campaigns are not always successful. Why is this the case? Read more
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In 2009, many more shop operators are attending to the marketing of their offering using Google AdWords. The activation of Google AdWords is a form of keyword optimisation that, in contrast to search engine optimisation, isn’t free but facilitates significantly higher click rates and targeted traffic. Read about the basics of activating AdWords and how its effect can be measured on the shopping basket.
