Cloud Computing – Performance on Demand

by , 10.12.08

During the holiday season especially, many shop operators are worried whether their shop will be able to handle the expected stampede of visitors. At peak times, the systems have to process many more customers than usual. In the worst case, the shops become so slow that customers leave and go to other vendors. In the past, online merchants had to provide for additional hardware for ensuring reserve power to handle these situations. However, today, the cost factor can be calculated much more accurately since computing power can be added quite easily "on the fly". This trend is called "Cloud Computing" - managing data and applications on the Internet instead of keeping these on own servers. Besides demand-driven performance, data security and data availability are clear advantages of the concept. ePages already relies on Cloud Computing.

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Online Shops and Business Websites with ePages 6

by Anja Römisch, 27.11.08

On October 1, 2008 we raised the curtain for the debut of ePages 6. The new product version not only allows you to sell your products online, you can now even offer services for booking online as well. We've added a lot of fresh new features that will make your life much easier. Read for yourself what drag & drop, scheduling and booking functions, blogs, forums and RSS feed modules are all about…



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12 Tips For Corporate Blogs

by , 27.11.08

In the "Social Media Optimisation I - Corporate Blogs" entry, we have already done the heavy lifting for the utilisation of corporate blogs. A survey by the German Online-Marketing Blog found that corporate blogs are often not regarded as authentic or believable. From the reasons listed for this, we can derive 12 suggestions for making company blogs more successful.

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Running Promotional Campaigns with ePages

by , 21.11.08

Price discounts on certain products, on all products for certain customer groups, on the entire shopping basket for all customers, for the purchase of two items instead of one, on products that exceed a certain shopping basket value – with ePages, your options for creating shopping attractions through discounts are more than versatile. We’ll tell you how to support them.

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5 x Shop: Inspiration for Your Online Shop

by , 13.11.08

Sometimes the inspiration that makes an idea a reality is hard to find. If you are currently playing with the idea of giving your shop a slight makeover or are wrestling with its design, then let the online shops below be a source of inspiration and a feast for your eyes. From now on, we'd like to reawaken your creativity and inspire with 5 regularly occurring, beautiful examples of online shops all based on ePages.

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Too Old for Online Shopping

by , 31.10.08

An article on emarketer.com shows that Internet usage by people over 62 is increasing dramatically and that especially online shopping is becoming more and more popular for them. So far, however, e-commerce has been staying away from the age bracket.

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Create Images for Your Shop and Website

by Anja Römisch, 25.06.08

"A picture is worth a thousand words.” Has anyone not encountered this saying? But what does it mean for you? If you want to offer products or services, then you must not underestimate the importance of product descriptions – and that goes double for the visual presentation of your products and services. Appealing and persuasive images are an absolute must. This is how it works with ePages…

 

 



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More Newsletter Subscribers

by Mario Rieß, 23.06.08

Bring it to your customers’ attention that they can subscribe to your newsletter. After all, regularly addressing them via e-mail is undoubtedly one of your most effective marketing tools.

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Trust in e-Commerce: Testimonials

by Anja Römisch, 17.06.08

The appeal of a brand or product is based in large part on its prestige, distinctiveness and dependability. In this third installment of the “Trust in e-Commerce” series, we want to boost the trust your clients place in you and help you enhance the distinctiveness and appeal of your products and services. Testimonials or loosely translated customer recommendations are simple ways of achieving a great deal.



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Better Product Images = Fewer Customer Complaints

by Anja Römisch, 13.06.08

Most complaints about products purchased online are due to the fact that a product’s on-screen portrayal does not conform to reality: colours look different, materials feel different, sizes do not fit. Product descriptions with measurements are not enough to point a shop visitor’s imagination in the right direction. A lot of different zoomable images and product videos offer clear advantages.

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