Online marketing has long since offered an interesting alternative to classical advertising media. And for good reason. Internet campaigns are not only flexible and cost-effective, their effect can be measured in concrete figures. The Hamburg software maker etracker offers efficient solutions for the performance review of all online efforts: through etracker's web controlling.
Granted, if you sell only refrigerators, then wrapping paper and cards for gifts might not play a major role in your commercial success. But customers are always grateful when they can enter a gift recipients address as delivery address, and then select nice wrapping paper and customise a card to top it all off.
You've got your shop set up, the design works, products have also been created but the shop could still load just a little bit faster? The pages of the shop view (storefront) are arranged "dynamically" in the shop setup phase and the call of a page thus takes longer because all the elements to be displayed have to be repeatedly stored on the server before they can be displayed. Now you can make your shop faster using the optimisation/ page cache function.
There is no doubt about it: The degree to which people encounter your online shop and website via search engines – particularly Google – plays a decisive role in the success of your e-commerce activities.
Prices change and stock data have to be maintained - if the product range is relatively large, processing data in the store management feature may take some time to complete. This is quicker and more clearly arranged offline, for example, with MS Excel.
Visitors to your shop also work on the carrot and stick principle. If the carrot is large enough, they go into action. Of course, they are more attracted by price savings than by carrots. Cost savings increase customer interest, making them more likely to come back and look at your shop, it also increases the chances of new customers making their first purchase. Coupons help you take direct advantage of this process.