Blog

Create Images for Your Shop and Website

by Anja Römisch, 25.06.08

"A picture is worth a thousand words.” Has anyone not encountered this saying? But what does it mean for you? If you want to offer products or services, then you must not underestimate the importance of product descriptions – and that goes double for the visual presentation of your products and services. Appealing and persuasive images are an absolute must. This is how it works with ePages…

 

 



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More Newsletter Subscribers

by Mario Rieß, 23.06.08

Bring it to your customers’ attention that they can subscribe to your newsletter. After all, regularly addressing them via e-mail is undoubtedly one of your most effective marketing tools.

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Trust in e-Commerce: Testimonials

by Anja Römisch, 17.06.08

The appeal of a brand or product is based in large part on its prestige, distinctiveness and dependability. In this third installment of the “Trust in e-Commerce” series, we want to boost the trust your clients place in you and help you enhance the distinctiveness and appeal of your products and services. Testimonials or loosely translated customer recommendations are simple ways of achieving a great deal.



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Better Product Images = Fewer Customer Complaints

by Anja Römisch, 13.06.08

Most complaints about products purchased online are due to the fact that a product’s on-screen portrayal does not conform to reality: colours look different, materials feel different, sizes do not fit. Product descriptions with measurements are not enough to point a shop visitor’s imagination in the right direction. A lot of different zoomable images and product videos offer clear advantages.

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Social Media Optimisation: Social Bookmarks

by Anja Römisch, 09.06.08

Sharing knowledge, rating knowledge, making knowledge available yourself – this is the social Internet. Your online shop's offering is also knowledge which needs to get into the heads of your customers. In our last article on social media optimisation, we already called your attention to corporate weblogs. In this article, we'll examine social bookmarks.



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Distribution of Newsletters

by Anja Römisch, 06.06.08


Newsletters are an excellent opportunity to notify your customers about new developments, create incentives and to make clear: “There is always something happening here”! Inform recipients of new products and services; send coupon codes; announce special offers – there are lots of reasons to utilize your newsletter as your shop’s or your website's mouthpiece.



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Social Media Optimisation – Corporate Blogs

by Anja Römisch, 27.05.08

The good old advertising sign has outlived its usefulness. As reported recently in paidContent.org, the use of conventional online advertising media such as banners and pop-ups is expected to decline significantly in coming years. You, too, should explore new ways of acquiring and retaining customers. In addition to newsletters, search engine optimisation and promotions, social networks and social media tools are especially useful in allowing you – inexpensively – to get closer to your target audience and increase awareness of your online shop. Social Media Optimisation (SMO) is the new strategy for success. In this series of articles, we will portray the most important opportunities for socially marketing your online shop. This first article focuses on weblogs.



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Trust in E-Commerce: Customer Service

by Anja Römisch, 27.05.08

Scepticism is one of the deciding factors as to why customers give the cold shoulder to online merchants. It's not only missing contact information, non-functioning pages or difficulty when paying that also give reason for doubt. In the first part of this series, we take a closer look at the importance of good customer service.

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Editorial Pages in The Online Shop

by Anja Römisch, 27.05.08

In addition to pages for categories and products, you can also create editorial pages and integrate these into your online shop navigation. You can use these pages to integrate customer feedback, references, information about yourcompany or even job offers as you would using a classical website.


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Following New Customers One Pixel at a Time

by Volker Schwarz, 26.05.08

Online marketing has long since offered an interesting alternative to classical advertising media. And for good reason. Internet campaigns are not only flexible and cost-effective, their effect can be measured in concrete figures. The Hamburg software maker etracker offers efficient solutions for the performance review of all online efforts: through etracker's web controlling.



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