5 x Shop: Inspiration for Your Online Shop III

by Anja Römisch, 30.03.09

Don't let March's cold and grey days get you down. Let the sun shine in and enjoy these five beautiful ePages shop examples we would like to present to you this time. Details that we especially liked: Clickable logo-flash, customer bread photos, action videos and spreadshirt shop integration. Read for yourself.

 

 

 



continue reading

Better than SEO: More Turnover with Google AdWords

by Anja Römisch, 26.03.09

In 2009, many more shop operators are attending to the marketing of their offering using Google AdWords. The activation of Google AdWords is a form of keyword optimisation that, in contrast to search engine optimisation, isn't free but facilitates significantly higher click rates and targeted traffic. Read about the basics of activating AdWords and how its effect can be measured on the shopping basket.

 



continue reading

Checklist for the Set-up of an Online Shop

by Anja Römisch, 24.02.09

So many functions - where should I start? Maybe you've asked yourself this question the first time you entered your ePages online shop administration. Besides working on the design and creating the products, you should pay particular attention to the following*...

 

 



continue reading

Selling Products Using Google Base

by , 19.02.09

Online merchants can position all their products at Google Base for free. An interface to Google Base in the ePages shop software facilitates a one-time exporting of products and updating them at regular intervals. In the next entry, you can read about how to publish your products at Google Base.*



continue reading

5 x Shop: Inspiration for Your Online Shop II

by Anja Römisch, 03.02.09

There are many reasons for a shop being able to become successful. The essential reasons from our point of view are: demand-driven product range with clear profile, informative product descriptions, simple navigation structure, good shop design, search engine optimisation, good customer service, nearness and trustworthiness, popular payment procedure and market presence. In the following, we present another five online shops based on ePages that are on the right track. We hope you'll be inspired by them. 

 



continue reading

Writing for The Web: 10 Rules

by , 14.01.09

In contrast to printed text, websites are not read, they are "scanned" because reading on a monitor is tiring and the huge offering of similar sites leads to impatience. For this reason, websites and online shops need to supply content that can be quickly understood. We have put together a list of 10 golden rules you should follow.

continue reading

More Structure in The Product Range: It's Easy with ePages

by Anja Römisch, 07.01.09

76 different items of clothing in up to 7 colours, designs and sizes. With zippers, buttons or ties. In cotton, acrylic or corduroy. A dizzying prospect when you consider that shop visitors should ideally be only two clicks away from their desired product. We'll show you how to best structure your offer in the ePages online shop.

 

 

 



continue reading

Cloud Computing – Performance on Demand

by , 10.12.08

During the holiday season especially, many shop operators are worried whether their shop will be able to handle the expected stampede of visitors. At peak times, the systems have to process many more customers than usual. In the worst case, the shops become so slow that customers leave and go to other vendors. In the past, online merchants had to provide for additional hardware for ensuring reserve power to handle these situations. However, today, the cost factor can be calculated much more accurately since computing power can be added quite easily "on the fly". This trend is called "Cloud Computing" - managing data and applications on the Internet instead of keeping these on own servers. Besides demand-driven performance, data security and data availability are clear advantages of the concept. ePages already relies on Cloud Computing.

continue reading

Online Shops and Business Websites with ePages 6

by Anja Römisch, 27.11.08

On October 1, 2008 we raised the curtain for the debut of ePages 6. The new product version not only allows you to sell your products online, you can now even offer services for booking online as well. We've added a lot of fresh new features that will make your life much easier. Read for yourself what drag & drop, scheduling and booking functions, blogs, forums and RSS feed modules are all about…



continue reading

12 Tips For Corporate Blogs

by , 27.11.08

In the "Social Media Optimisation I - Corporate Blogs" entry, we have already done the heavy lifting for the utilisation of corporate blogs. A survey by the German Online-Marketing Blog found that corporate blogs are often not regarded as authentic or believable. From the reasons listed for this, we can derive 12 suggestions for making company blogs more successful.

continue reading