Structure of Categories and Pages

by Anja Römisch, 13.05.09

Categories are the most important aid for structuring an online shop. They ensure a hierarchical structure which arranges superior and subordinate elements in the hierarchy in a way that makes sense and is user-friendly. We have already provided you with tips for your navigation structure in the article "More structure in the product range". Today though, we want to give you several tips for structuring categories and categories pages.

  

  



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Social Media Traffic = 20% more Conversions

by Anja Römisch, 23.04.09

We just read an interesting article about how social media and e-mail traffic can increase conversions. The example is Delight.com, a successful live shopping portal from the USA. In an interview with ecampaign.com,  Lynda Keeler, Co Founder of Deslight.com, says the following: "E-mail and social media work like a tag team. My own experience is that I’ll send out a newsletter, carry on the conversation on Twitter, often via DM then end up back on email. This is mostly due to the frustration of only 140 characters and because e-mail feels more private." Furthermore she says: "The Social Media group has shown a 20% increase in conversion compared to other traffic drivers.” See the whole article on ecampaign.com.

5 x Shop: Inspiration for Your Online Shop IV

by Anja Römisch, 22.04.09

Opposites attract. Design meets electronics this time in 5 x Shop. Can you recognise which ePages shop sells what at first glance? We conclude: Design loves it simple and elegant, electronics demonstrative and colourful. But form your own opinion.

  

 

 



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Running Your Own Forum with ePages

by Anja Römisch, 17.04.09

Many companies dread forums as they might turn into platforms for complainers and disappointed customers. Quite to the contrary, a forum offers so much more: Companies are recognised much more by having an open and communicative stance and thus invest in customer retention at the same time. Since the content of a forum is constantly being updated, this will also affect Google in a positive way. With the shop software from ePages, you can now create your own forum for your online shop or your business website in just a few minutes*.

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Dynamic versus Static URLs with Google

by Anja Römisch, 31.03.09

Google revises a long-going myth: Against all general assumptions, dynamic URLs can now be easily crawled by Google. The search engine giant only recommends adapting the look of dynamic URLS to static URLs when there is enough time and knowledge available to remove the correct parameters. With the shop software from ePages, shop operators are thus on the right side. Read more details in the following.

  



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5 x Shop: Inspiration for Your Online Shop III

by Anja Römisch, 30.03.09

Don't let March's cold and grey days get you down. Let the sun shine in and enjoy these five beautiful ePages shop examples we would like to present to you this time. Details that we especially liked: Clickable logo-flash, customer bread photos, action videos and spreadshirt shop integration. Read for yourself.

 

 

 



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Better than SEO: More Turnover with Google AdWords

by Anja Römisch, 26.03.09

In 2009, many more shop operators are attending to the marketing of their offering using Google AdWords. The activation of Google AdWords is a form of keyword optimisation that, in contrast to search engine optimisation, isn't free but facilitates significantly higher click rates and targeted traffic. Read about the basics of activating AdWords and how its effect can be measured on the shopping basket.

 



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Checklist for the Set-up of an Online Shop

by Anja Römisch, 24.02.09

So many functions - where should I start? Maybe you've asked yourself this question the first time you entered your ePages online shop administration. Besides working on the design and creating the products, you should pay particular attention to the following*...

 

 



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Selling Products Using Google Base

by , 19.02.09

Online merchants can position all their products at Google Base for free. An interface to Google Base in the ePages shop software facilitates a one-time exporting of products and updating them at regular intervals. In the next entry, you can read about how to publish your products at Google Base.*



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5 x Shop: Inspiration for Your Online Shop II

by Anja Römisch, 03.02.09

There are many reasons for a shop being able to become successful. The essential reasons from our point of view are: demand-driven product range with clear profile, informative product descriptions, simple navigation structure, good shop design, search engine optimisation, good customer service, nearness and trustworthiness, popular payment procedure and market presence. In the following, we present another five online shops based on ePages that are on the right track. We hope you'll be inspired by them. 

 



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