E-Commerce-Literature: recommended by ePages

by Volker Schwarz, 30.10.09

How to be successful with my E-Commerce-Project? And how to use the ePages-Software-Feature for that? Our blog gives you the answers for that. In order to always be up to date in the rapidly changing E-Commerce-Business we do look in to interesting articles and blog postings on a daily basis. Find the most interesting ones we came across in our new series “E-Commerce-Literature: recommended by ePages.” Have fun exploring.



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Payment methods in online shops III – When gremlins strike

by Volker Schwarz, 26.10.09

Despite interactive wizards in the merchant back office, many errors can still happen when setting up the payment process in your shop. The third part of our series "Payment systems in online shops" shows you how you can prevent these, what to do when you are stuck and how to get faster answers for support requests.



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Payment Systems in Online Shops II: The Agony of Choosing

by Volker Schwarz, 07.10.09

A customer walks into your shop. As the owner of a brick-and-mortar store, your mission is simple. The only question you need to concern yourself with in this moment is: “How can I persuade this customer to spend money here?” But this same task is more difficult for you as an online merchant. The question you must be able to answer is: “Precisely what form of payment might this customer use?” After all, the customer can and will purchase something in your shop only if you allow them to pay as they wish. We will explore this issue in Part Two of our “Payment Systems in Online Shops” series.



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Payment Methods in Online Shops — Part I: A Forest Full of Trees (continued)

by Volker Schwarz, 01.10.09

Our survey of the different payment systems with regard to e-commerce continues. In the second and final part of “Payment Methods in Online Shops — Part 1: A Forest Full of Trees”, we explore the two remaining categories: “Payment with safeguards” and “Payment with virtual wallet”. These two categories have one thing in common: external service providers ensure that transactions are properly processed.

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Payment Methods in Online Shops — Part I: A Forest Full of Trees

by Volker Schwarz, 30.09.09

Cash is king — but only once upon a time. This outdated saying applies even less to purchases processed via the Internet. Sophisticated payment concepts must replicate the role traditionally played by banknotes and coins as well as facilitate trust between anonymous merchants and their customers. Electronic payment methods are the digital handshake which seal the deal in today’s business world.

Yet there is a practically limitless range of payment systems. Our four-part series of articles entitled “Payment Methods in Online Shops” will help you find the right provider for your ePages online shop and explain what you need to be aware of concerning activation. In “Part 1: A Forest Full of Trees” we will help you by shedding light on some key matters.



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5 x Shop: Inspiration for your online shop VI

by Volker Schwarz, 15.09.09

After our summer break, it is now time for the next instalment of “5 x Shop”. We hope that this sixth edition of our overview of the colourful world of ePages online shops will inspire successful business concepts of your very own. The highlights this time: a lavishly designed website for expressing brand messages, a taste of what to expect from the cover-flow effect to be provided soon by ePages, the successful utilisation of YouTube videos to promote sales, and two 1-product shops. But they all have something in common: a good idea is crucial.

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Selling with just a few words – Designing Google search results (part 3/3)

by Volker Schwarz, 12.09.09

In the last article of our three-part special (part 1, part 2) we'll take a look at the descriptive text in the Google search results. What options do we have here to have an effect on the display?

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Selling with just a few words – Designing Google search results (part 2/3)

by Volker Schwarz, 11.09.09

How do Google search results get their heading?

As discussed in the first part of our special, every Google search result is made up of three elements: Title, description and link. While the origin of the link may be clear, this is not clear at first glance with the title and description. Where does the information come from?

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Selling with just a few words – Designing Google search results (part 1/3)

by Volker Schwarz, 10.09.09

Being at the top of the Google search results is the dream of every shop operator. After all, being first place in the ranking of the largest search engine in the world promises an additional stream of customers. And just as important as the positioning in the results is the presentation of the shop within the results. Well-designed search results attract clicks and increase sales. But which information does Google use for displaying its results lists? And which settings do I have to make in my ePages rental shop in order to be able to optimally present it to the search engine and the customer? Our three-part special will give you the answers.

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Bull’s Eye: Planning AdWords Campaigns

by Volker Schwarz, 03.09.09

How do I draw attention to my shop? A lot of online merchants ask themselves this very question upon placing their ePages rental shop online. One of the most popular answers to this question is Google AdWords. As explained in our first tutorial, Google AdWords offers an ideal opportunity to capture the attention of potential customers as they have just begun their online search for products. Yet AdWords campaigns are not always successful. Why is this the case?

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