5 x Shop: Inspiration for your online shop VI

by Volker Schwarz, 15.09.09

After our summer break, it is now time for the next instalment of “5 x Shop”. We hope that this sixth edition of our overview of the colourful world of ePages online shops will inspire successful business concepts of your very own. The highlights this time: a lavishly designed website for expressing brand messages, a taste of what to expect from the cover-flow effect to be provided soon by ePages, the successful utilisation of YouTube videos to promote sales, and two 1-product shops. But they all have something in common: a good idea is crucial.

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Selling with just a few words – Designing Google search results (part 3/3)

by Volker Schwarz, 12.09.09

In the last article of our three-part special (part 1, part 2) we'll take a look at the descriptive text in the Google search results. What options do we have here to have an effect on the display?

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Selling with just a few words – Designing Google search results (part 2/3)

by Volker Schwarz, 11.09.09

How do Google search results get their heading?

As discussed in the first part of our special, every Google search result is made up of three elements: Title, description and link. While the origin of the link may be clear, this is not clear at first glance with the title and description. Where does the information come from?

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Selling with just a few words – Designing Google search results (part 1/3)

by Volker Schwarz, 10.09.09

Being at the top of the Google search results is the dream of every shop operator. After all, being first place in the ranking of the largest search engine in the world promises an additional stream of customers. And just as important as the positioning in the results is the presentation of the shop within the results. Well-designed search results attract clicks and increase sales. But which information does Google use for displaying its results lists? And which settings do I have to make in my ePages rental shop in order to be able to optimally present it to the search engine and the customer? Our three-part special will give you the answers.

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Bull’s Eye: Planning AdWords Campaigns

by Volker Schwarz, 03.09.09

How do I draw attention to my shop? A lot of online merchants ask themselves this very question upon placing their ePages rental shop online. One of the most popular answers to this question is Google AdWords. As explained in our first tutorial, Google AdWords offers an ideal opportunity to capture the attention of potential customers as they have just begun their online search for products. Yet AdWords campaigns are not always successful. Why is this the case?

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The Perfect Browser for Trouble-Free Shopping

by Volker Schwarz, 02.09.09

 Your Internet browser is the portal to your successful e-business. Thanks to your ePages rental shop’s user-friendly administration page, you have control over all relevant decisions — from the design of your store through the processing of orders to customer management. To make sure that you can use all features offered by the software, you should ensure that your system and your browser are up-to-date. We will briefly explain in this technical guide how to do this and how you can verify that your customers also have optimum access.

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5 x Shop: Inspiration for your online shop V

by Anja Römisch, 23.06.09

It's time again to present you with several more accomplished shop examples based on the ePages shop software. The highlights this time: Demo videos, smooth-flowing pictorials, free shipping, regular customer discount, first-time buyer discount and last but not least, a creation from Design & Consult, an ePages design service. We hope you'll be inspired by them.

 

  



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Billing Gross and Net Prices in the Shop

by Anja Römisch, 20.05.09

Business customers with a valid Value-added tax identification number are entitled to pay without VAT in domestic Europe. But can these business customers be differentiated from normal consumers in the shop? Can gross or net prices be paid depending on the customer? With ePages 6, this is set up quickly and easily. We’ll show you how it works.*

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Advertising with Google Maps

by Anja Römisch, 19.05.09

Nobody wants to have to go far when they are looking for a specific product or service. That is why customers are always pleased when the small red flag they see on Google Maps is close to their location. According to Google, by 2006 already, every fourth search query was location-specific. Even experts are saying that maps and location-based services will be that much more relevant in 2009. Companies with both a stationary and online presence can increase their real as well as their virtual business by taking advantage of a free listing and a local advertisement on Google Maps.   

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Newest Features in ePages 6

by Anja Römisch, 19.05.09

What's been going on functionally in our shop since the introduction of ePages 6. After equipping ePages 6 with new components like blogs, forums, RSS feeds, appointment and booking functions for business websites, drag & drop functionality and gadget integration, we've added even more or are planning to in 2009.

  



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