A customer walks into your shop. As the owner of a brick-and-mortar store, your mission is simple. The only question you need to concern yourself with in this moment is: “How can I persuade this customer to spend money here?” But this same task is more difficult for you as an online merchant. The question you must be able to answer is: “Precisely what form of payment might this customer use?” After all, the customer can and will purchase something in your shop only if you allow them to pay as they wish. We will explore this issue in Part Two of our “Payment Systems in Online Shops” series.
Our survey of the different payment systems with regard to e-commerce continues. In the second and final part of “Payment Methods in Online Shops — Part 1: A Forest Full of Trees”, we explore the two remaining categories: “Payment with safeguards” and “Payment with virtual wallet”. These two categories have one thing in common: external service providers ensure that transactions are properly processed.
Cash is king — but only once upon a time. This outdated saying applies even less to purchases processed via the Internet. Sophisticated payment concepts must replicate the role traditionally played by banknotes and coins as well as facilitate trust between anonymous merchants and their customers. Electronic payment methods are the digital handshake which seal the deal in today’s business world.
Yet there is a practically limitless range of payment systems. Our four-part series of articles entitled “Payment Methods in Online Shops” will help you find the right provider for your ePages online shop and explain what you need to be aware of concerning activation. In “Part 1: A Forest Full of Trees” we will help you by shedding light on some key matters.
After our summer break, it is now time for the next instalment of “5 x Shop”. We hope that this sixth edition of our overview of the colourful world of ePages online shops will inspire successful business concepts of your very own. The highlights this time: a lavishly designed website for expressing brand messages, a taste of what to expect from the cover-flow effect to be provided soon by ePages, the successful utilisation of YouTube videos to promote sales, and two 1-product shops. But they all have something in common: a good idea is crucial.
How do Google search results get their heading?
As discussed in the first part of our special, every Google search result is made up of three elements: Title, description and link. While the origin of the link may be clear, this is not clear at first glance with the title and description. Where does the information come from?
Being at the top of the Google search results is the dream of every shop operator. After all, being first place in the ranking of the largest search engine in the world promises an additional stream of customers. And just as important as the positioning in the results is the presentation of the shop within the results. Well-designed search results attract clicks and increase sales. But which information does Google use for displaying its results lists? And which settings do I have to make in my ePages rental shop in order to be able to optimally present it to the search engine and the customer? Our three-part special will give you the answers.
How do I draw attention to my shop? A lot of online merchants ask themselves this very question upon placing their ePages rental shop online. One of the most popular answers to this question is Google AdWords. As explained in our first tutorial, Google AdWords offers an ideal opportunity to capture the attention of potential customers as they have just begun their online search for products. Yet AdWords campaigns are not always successful. Why is this the case?
Your Internet browser is the portal to your successful e-business. Thanks to your ePages rental shop’s user-friendly administration page, you have control over all relevant decisions — from the design of your store through the processing of orders to customer management. To make sure that you can use all features offered by the software, you should ensure that your system and your browser are up-to-date. We will briefly explain in this technical guide how to do this and how you can verify that your customers also have optimum access.
It's time again to present you with several more accomplished shop examples based on the ePages shop software. The highlights this time: Demo videos, smooth-flowing pictorials, free shipping, regular customer discount, first-time buyer discount and last but not least, a creation from Design & Consult, an ePages design service. We hope you'll be inspired by them.