Marketing for Product Versions – Advertising via “From Prices”

by Volker Schwarz, 16.06.10

“Less is more” can be a wise approach regarding romance and sales alike. One such example: “From prices”. They allow you to attract customers by means of the lowest price for a given product version. This is made possible by a function which made its debut in ePages 6.08: supplementary texts for product versions. The ePages blog will describe how to proceed.

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54, 74, 90, 2010 – ePages soccer shops for the World Cup

by Volker Schwarz, 15.06.10

The grass is cut, the cleats are screwed in. Starting now and for the next four weeks, nothing else matters: All eyes are on the World Cup. The ePages blog hopes all readers enjoy the Soccer World Cup 2010 and may the best team win. And with it we hope you also enjoy this small selection of ePages shops, each with a soccer or World Cup theme.

 



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3 x Shop – Inspiration for your online shop

by Volker Schwarz, 31.05.10

While copying from someone else's paper in school is certainly frowned upon. Having a look at what the competition is doing in e-commerce is a must. Take a peek over your shoulder and see what your competition has come up with for designs of their online shops. You might just come up with a different idea for an accomplished and sales-promoting design for your own e-commerce presence. Our 360-degree look around the colourful work of ePages online shops will show you what options you have.

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Labour Day 2010 – What can the ePages blog do for you?

by Volker Schwarz, 30.04.10

Online merchants of the world unite! To mark labour day, we would ask for your help: Give us themes and topics around your everyday work with ePages that you want to learn more about. Help us help you and we reward your work with a little gift.

 

 



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A New Design for Your Online Shop – A My Styles How-To

by Volker Schwarz, 29.04.10

It’s time for some spring cleaning! Think artistically and impart a fresh new look to your online shop. The My Styles function will help you as an artist's digital assistant. It will protect you against any unforeseen impact on your live shop and guarantees that customers will see only the finished product.



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ePages Web Shop Is a Well-Oiled Machine: PomadeShop.de Wins a 2010 Shop Usability Award

by Volker Schwarz, 29.04.10

At this month‘s Internet World in Munich, yet another ePages rental shop was honoured. PomadeShop.de (www.pomade-shop.eu), a STRATO web shop based on ePages technology, received a 2010 Shop Usability Award in the “Special Interest” category—making it the first STRATO rental shop to earn this accolade.



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Ciao, Kelkoo, Google Base, etc.: Selling via Product Portals

by Volker Schwarz, 26.04.10

Shopping portals have become a key source of information for online customers. Websites such as Shopping.com, Kelkoo, Pangora or Ciao allow customers to survey the marketplace and see who charges how much for the same product. Google’s free product-search technology, Google Base, prominently displays results in its list when you search for a product. Online merchants should exploit this opportunity to increase their sales.

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Specifying individual delivery and payment conditions for individual regions

by Volker Schwarz, 14.04.10

Decide what services you want to offer to which markets: Do you want to deliver to certain countries only or limit payment methods for foreign customers? This is easy to do with the regions function of your ePages shop. Find out more about what's possible in the ePages blog.

 



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New Terms of Use for Google Base: Verifying Your ePages Shop by 18 May 2010

by Volker Schwarz, 13.04.10

The terms of use have changed for Google Base, the popular product-search technology offered by California’s search-engine provider. Merchants must therefore verify and claim their website URLs without delay. If merchants fail to do so, they will no longer be able to export products to Google Base. Merchants who already have a Google Base link must verify their online shop by 18 May 2010. Continue reading this ePages blog to find out how to do this.

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Copying&Pasting Content from MS Word – Display Errors in Your Online Shop

by Volker Schwarz, 29.03.10

You have created texts in Microsoft Office for your online shop and inserted them in the right places in your back office? When you check the storefront, however, you notice that the same content is not visible to visitors? Don’t worry! This is not a system error. Read the ePages blog to learn the cause of this apparent bug—and learn how to prevent it from occurring.

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