Author: Graham Jones
is an Internet Psychologist who helps businesses understand the behaviour of their online consumers. He is the author of “Click.ology: What works in online shopping”. See: click.ology.biz

Further articles from Graham Jones


The vast majority of online stores have the same problem; not everyone who visits will buy something. Indeed, 92% of people who visit an online shop have no immediate intention of buying anything. Worse still, of those who choose to buy something and load up their shopping cart, a large number will abandon their intended purchase. Thus, getting people to buy from your website can sometimes be a struggle.
Internet psychologist Graham Jones gives valuable insights on how to inspire your visitors and understand your audience.
According to the "Pareto principle", 80% of the effects come from 20% of the causes. This can also be the case for ecommerce, where business leaders often find out that 80% of their profits come from 20% of their customers. In order to assure their profitability, these merchants just have to ensure that 20% continue to buy from their shop. In this guest article, Internet psychologist Graham Jones presents advice on how to keep loyal customers.
Online consumer behaviour is something every business website owner would love to predict. After all, if you could predict how your customers would behave you could produce exactly the right kind of website and be sure of guaranteed success. Sadly, it’s not that easy. Indeed, it is not as easy as it is in the “real world” of retail, for instance.
What do people prefer when they are shopping? An instant bargain, right now, or longer term savings?