Tag archive for: trust

A guide from PayPal gives useful advice on how you can convince your shop's visitors to trust you.

In conjunction with detailed product descriptions and high-quality images, an effective “About us” page can provide users with important information as they decide whether to buy from your online shop. This article describes how to create a personal page of this type and thereby gain the confidence of your customers.
Too often, you can work hard to win customers to your website only to have them abandon their purchases. Why? Either because they don’t easily find what they are looking for or because the site does not meet their expectations. What are the standards that customers now expect when visiting an online shop? The truth is that shoppers today make few distinctions between larger and smaller retailers, and expect a consistent and high quality experience from all online stores.  To help, we’ve prepared a check-list of the main elements needed to maximize consumer confidence and reduce shop abandonment: