Category: Marketing

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All articles from this category


If you want to increase the basket of your customers, cross selling is the most effective way to achieve that. Many successful online – and offline – players have been using cross selling for many years and know how to get the most out of it.
Are you familiar with web controlling? Do you already use Google Analytics or etracker in your online shop? Analysing the behaviour of the users on your site can give you many clues to increase your sales. In this article we will explain how to improve your page with this data.
One of the main aspects of your market research should be the analysis of your competitors’ actions and strategies. In this article we will give you some tips for identifying your main competitors and seeing their pros and cons.      
It is essential to know your clients if you want to offer them what they are looking for. By spending a little time on market research you will increase your revenues. In this article we give you some tips that can help you to get to know your customers better than ever – and retain them.      
One of the biggest challenges in e-commerce is turning visitors into customers. A customer does not only buy products for necessity, but also for their perception of the product, the attractiveness of your online shop, the price etc... In this blog article we will give you some tips on how to improve your conversion rate.    
In the ninth video tutorial of our series we will show you how to make the most of the opportunities that the marketing and promotion area offers, so you can increase your sales.
Twitter, Facebook, Pinterest & Co.: social media is increasingly influencing the buying habits of your customers. They love to chat about their favorite products and current purchases, which is why this blog post will give you tips on how to use social media to attract new customers and increase their loyalty to you.
One billion users worldwide, approximately 240 million of them in North-America: Facebook is a huge marketplace for any online retailer. But for most shop operators, selling products on Facebook is new territory. There are different methods for selling via social media but not everyone suits every shop. Here we present two interesting options.