Category: Marketing

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This article from Lars Tinnefeld, e-mail marketing expert at Trusted Shops, provides you with an overview of the most important KPIs for your newsletters and how to measure them.
Online consumer behavior is something every business website owner would love to predict. After all, if you could predict how your customers would behave you could produce exactly the right kind of website and be sure of guaranteed success. Sadly, it’s not that easy. Indeed, it is not as easy as it is in the “real world” of retail, for instance.
On the “About us” page, you can tell the story behind your company and create an emotional connection to your customers.
With 9 practical tips, Lars Tinnefeld, e-mail marketing manager at Trusted Shops, explains how online retailers can properly organise their e-mail marketing and tap its full potential.
Content marketing is one of the biggest trends in marketing in recent years. The great thing about it? Your customers actively promote your shop for you.
As a small business owner, the success of your business depends on your ability to compete for customers. In this guest article Frank Bunte from Act! explains how you can use email, social media and mobile marketing to increase sales.
Do you use Google Analytics to gather statistics on the ways in which your shop is being used? Then it’s time to get busy and move over to the latest standard: Universal Analytics.
When you are selling online, there’s a huge variety of channels to promote your business. There’s not only your online shop but also many other channels, such as marketplaces. In this article, we explain the benefits of selling though marketplaces and product portals as well as the possibilities of this from your ePages shop.
One of the biggest challenges in e-commerce is turning visitors into customers. Even if the traffic into your shop is pretty significant it is important to make sure that your shop is well optimised for conversion. In this article, we give you some tips on how to improve the user experience during the purchasing process.
Trust is a key factor in e-commerce: you must be able to convince potential buyers that they can trust you with their money. Thanks to the Trusted Shops Trustbadge, this is now even easier than before.