Category: Marketing

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All articles from this category


Google Ads is one of the most well-known advertising platforms internationally. With this, you are able to place your ads directly within the Google search results. The Clever AdWords app allows you to hit the ground running quickly.
With around 1 billion monthly active users, Instagram offers online merchants a great opportunity to leverage the platform for marketing purposes. One of the biggest benefits of this social network is that you can get great results with little effort and without investing any money.
Through YouTube and social networks, a new method of marketing has emerged in recent years: Companies can directly reach their target group with influencers. More importantly, this works perfectly even with a small budget.
Dates such as Black Friday or Cyber Monday are now in the mind of everybody. Understanding the significance of these days is imperative in best utilising the pre-holiday period to boost your online sales. What are these dates and how can you prepare for their arrival?
Email marketing is still going strong. In this guest article, our app partner CleverReach provides you with great tips that you can use to boost the success of your newsletters.
Considering some advertising to boost your ecommerce revenues? Over 2 billion people worldwide are monthly active on Facebook and 42% of marketers report that Facebook is critical or important to their business. Although having a business page on Facebook and sharing organic content is a must, a little advertising budget is the key to reaching a much wider audience. Here is an introduction to Facebook ads for driving traffic and sales to your online shop.
Content Marketing strategies for small businesses can be hard to implement – it’s just you and you have all this conflicting information on how to get started and what to focus on. Luckily, Katrina from LeadPath took some time to break it down for you and make it less overwhelming.
You have set up your online store, uploaded products and written product descriptions? Congratulations, your website is now open for business! But how to get your first customer, your first sale? We know that the beginnings are not always easy. Therefore we would like to present you a list of marketing ideas that will enable you to make your store known online and offline.
Let’s start off by pointing out that the title of this article has 3 words in it: Sex AND Shopping. Although it is tempting to skip it, the “and” is quite an important word for what we are going to talk about today. This article aims at honoring one of our favorite speakers, Graham Jones, who made a mind-blowing presentation at the Commerce Summit in Hamburg. Graham is a psychologist who specializes in Internet use and behavior. Here he explains how shopping and sex are related and how to take advantage of this perspective to succeed online.
For many online merchants, the last weeks of the year mean the strongest sales. But wouldn't it be great to boost your Christmas sales even further, without having to put a lot of work into it? In this article, we present you 5 apps from the ePages App Store that can be easily setup and used to give your Christmas business the finishing touch.