Category: ePages & e-commerce
Ever wondered why some companies are worth so much and others so little when on the surface they all sell the same things? Well, it’s because some simply sell products and others package their products in meaning; they sell a lifee, an experience or a philosophy.
This year’s “MetaPack Consumer Research Report” investigated the role played by delivery in ecommerce and what merchants can do to fulfil their customers’ expectations. The report is based on an online survey of 3,589 consumers in the US, the UK, France, Germany, Spain, the Netherlands and Italy.
Black Friday, Small Business Saturday, Cyber Monday – the next days will be an extremely busy period in the retail calendar. These days have now become the official kick off to the Christmas shopping season. Last month, we reported on the different measures you can take to prepare your store for the increase in traffic and interest from online shoppers.
In conjunction with detailed product descriptions and high-quality images, an effective “About us” page can provide users with important information as they decide whether to buy from your online shop. This article describes how to create a personal page of this type and thereby gain the confidence of your customers.
The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.
The busiest time of the sales year is starting now. We give you our five best tips to get your shop ready for the Christmas season.
By being creative and engineering uniqueness, you can stand out from your competitors and make a long-lasting impression with consumers.
Knowing your competitors is not only a matter of inspiration for your business. Whether you are starting a new venture or simply reviewing your current online shop, checking on your competitors is a must. A quick search into your competitors, who they are and what their strengths and weaknesses are will help you having a better understanding of your market, as well as of your product proposition and profit. In this article we will give you some tips and tools on how to research and gather data from your competition, while developing market intelligence for your online business.
The Internet is a huge universe filled with interesting and inspiring content. In this new series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.
Offering a live chat in your shop is an easy way for your customers to get in touch with you. But there are some standards you should keep in mind for this type of communication.