Author: Kristof Maletzke
ist Communications Manager bei ePages.

Further articles from Kristof Maletzke


For many online merchants, the main focus is on attracting new customers to their shop. Just as important, however, is getting visitors to come back. This is where the Cleverpush app comes in, making it easy to send push notifications.
Dates such as Black Friday or Cyber Monday are now in the mind of everybody. Understanding the significance of these days is imperative in best utilising the pre-holiday period to boost your online sales. What are these dates and how can you prepare for their arrival?
For online merchants, a good search function is essential. When customers visit your shop, the first thing many of them do is enter a search term rather than clicking through categories or following links.
You’d like to increase your sales, get closer to your customers and get a better understanding of their behavior? Then the Smartsupp app for your ePages shop will help you. We are happy to announce that it is available in the App Store for ePages Now. Check out below what the app can do for you.
Have you ever experienced the sense of regret or guilt after having made a purchase? In psychology, this phenomenon is called buyer's remorse. Since this feeling may trigger your customers to send back the goods they’ve purchased from you, it can have a direct impact on your revenues. In our interview, web psychologist Graham Jones explains how buyer's remorse develops and which measures shop owners can take to reduce it.
Google Ads is one of the most well-known advertising platforms internationally. With this, you are able to place your ads directly within the Google search results. The Clever AdWords app allows you to hit the ground running quickly.
In the ePages App Store merchants can find a wide variety of apps that cater to different needs. By installing an app, merchants can extend the functionality of their shop with useful features that give them new possibilities to increase their revenues. In this article, we feature 5 of the best apps available for ePages Now.
With around 1 billion monthly active users, Instagram offers online merchants a great opportunity to leverage the platform for marketing purposes. One of the biggest benefits of this social network is that you can get great results with little effort and without investing any money.
Through YouTube and social networks, a new method of marketing has emerged in recent years: Companies can directly reach their target group with influencers. More importantly, this works perfectly even with a small budget.
Showing your products in an appealing way is one of the main factors for selling successfully. In most cases your shop’s visitors would like to have a look at the product before they end up buying it. The simplest solution for this is to add several high-quality product images to your shop. If you would like to unleash the full potential of showcasing products, you should consider using product videos as well. In this article we show you why product videos are effective and how you can utilise this strategy to increase your revenue.