Act! Essentials: Bring your business into focus

by Kristof Maletzke, 03.06.16

Communication is everything – especially when it comes to the relationship between your customers and you. To establish a good connection with the buyers of your shop and to convert them into repeating customers, it is essential to establish a good basis of communication.

But this can get tedious: Many online merchants still use different address books, databases or spreadsheets to manage all this data. Wouldn’t it be great to have one single place for managing communication with prospects, customers and business partners and have all information about your contacts available at your fingertips whenever you need it, whereever you are?

In the ePages App Store you can find the Act! Essentials app which helps you connect to your customers and business contacts in one organised place. It’s a full software-as-a-service suite for contact and customer management which helps you take care of all of these tasks in a quick and easy way. Act! Essentials was developed especially to suit all needs of small to mid-sized businesses and start-ups. Businesses like yours often do not need an expensive and high-end solution for managing hundreds of thousands of contacts and dozens of complicated features. The aim of Act! Essentials is to simply provide you with an easy to use solution which caters for all the needs of a smaller business – so you have more time for different tasks concerning your online shop.

What you can do with Act! Essentials

There are various ways in which you can use this tool:

  • Manage contacts and activities
  • Make notes directly at contact level
  • Create your to-do list for the day, week or month
  • Connect with your customers and prospects alike
  • Send out targeted newsletter campaigns

Act! Essentials is also great for managing the other types of contacts most shop owners have: suppliers, business partners or agency contacts. These can be so important for the success of your shop as they need special attention from you. The app helps you with remembering their birthdays, keeping track of their Facebook or LinkedIn profiles and reminding you of follow-up calls.

You can track the success of your newsletter campaigns with real-time email reporting. This way you can easily identify what worked and what did not, and are able to plan future campaigns accordingly.

One of the other main perks of the app is segmentation. Instead of having just one big pool of email addresses, you can split up your mailing lists into several ones. For instance you can have dedicated lists for active customers, inactive customers and people who have not bought from you yet.


Use the benefits of the cloud for your contact management

Because Act! Essentials operates in the cloud, you can use these services anywhere you are with a web browser and internet connection – no need to install software on your computer. The user experience is also great on mobile devices like smartphones and tablets. This means you can access all the information you need on the go.

Additionally, you can use several accounts for you and your employees, so everybody can access the data stored at Act! Essentials at the same time.

Do you already have a lot of customers and/or newsletter subscribers? That is not a problem. You can easily import the customer data from your shop system to Act! Essentials.

How to use the app

To use this app your shop needs to run on ePages version 6.17.45 or later.

Please visit the ePages App Store in your shop’s administration area. Select Apps & Themes and then App Store. There you can find the app and can open it.

If Act! Essentials is not available for your shop, please contact your provider.

About the author

is Communications Manager at ePages.

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