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In the ever-evolving landscape of digital marketing, email marketing remains an essential cornerstone of customer loyalty. Few other channels offer such a direct line to your customers. Used correctly, it can strengthen customer relationships and increase your sales in the long term.
Imagine running a brick-and-mortar shop with no sales assistants. Customers walk in, browse your products, and have questions, yet there’s no one around to answer them. Some may find what they’re looking for, but others leave frustrated and never return.
The countdown is on! In just a few weeks, the busiest shopping season of the year begins — starting with Black Friday on Friday, 28 November. Now is the perfect time to prepare your online shop with the right features and marketing ideas.
There is hardly another term that has shaped digital commerce in recent years as much as artificial intelligence (AI). While tools such as ChatGPT are on everyone’s lips, the question arises: how extensively is AI really used in ecommerce?
A fresh look for your shop can not only improve the user experience for your visitors but also increase your conversion rate. You would like to redesign your shop but don’t know where to start? Here are five ideas to help you refresh your shop design with minimal effort.
Starting in June 2025, many online shop operators will be required to make their sales platforms accessible under the European Accessibility Act (EAA). This FAQ explains who is affected, which requirements apply, and how shop owners can implement them in a legally compliant way.
In the digital shopping world, product reviews play a crucial role. They’re not just a powerful trust signal for potential customers but also directly influence purchasing decisions and your online store’s visibility. Studies show that most shoppers read reviews before making a purchase—and that stores with authentic customer feedback experience higher conversion rates and stronger […]
In today’s digital marketplace, standing out isn’t just beneficial—it’s essential. Product reviews are a cornerstone of ecommerce success, enhancing customer trust and driving conversions. RateCompass, compatible with ePages Now, provides ecommerce merchants with an efficient review solution to build credibility, engage customers, and increase sales.
October marks the beginning of the most important sales period for retailers, with highlights such as Black Friday and Cyber Monday generating huge demand from shoppers. To help you perform at your best during this time, this article highlights new features in ePages Now, including enhanced social media functionality, improved content management and new design […]
For online retailers in any industry, it is vital to continuously analyse the success of your online shop. An important part of this is tracking and analysing user behaviour. Google Analytics, a popular analysis tool, can provide you with valuable insights. In this blog post, we’ll look at the differences between the old version, Google […]
These days, everyone is talking about tools like ChatGPT, that are based on artificial intelligence (AI). Many of them have already been determining our lives for a long time: What we wear, what news we consume, who we are dating online. The consequences which can be drawn from AI are immense. This also applies to […]
With the shop integration of Shopping ads on Google, you gain access the latest technology in online marketing, which is time saving and beneficial for both beginners and ambitious online merchants. We present all important features of the tool and show you how your online marketing can be easily optimised across channel with Google’s new […]