Tag archive for: SEO



When it comes to search engine optimisation there are a lot of different opinions. Which actions are recommended? What improves a shop’s ranking and what is counterproductive? It’s always interesting when Google themselves speaks up and tells us their point of view. A few weeks ago it was that time again: the "SEO Starter Guide" has finally been updated.

Today the ePages blog had the opportunity to talk with Dejan Krunic, one of the official ePages project partners of Norway, about his experiences with the ePages shopping cart system and its impact on SEO measures.

People have loved moving images since the advent of motion pictures. Thanks to DSL and other broadband connections, videos have become an integral part of the Internet. Unleash the multimedia potential of your ePages software by incorporating product videos into your shop. Our YouTube gadget makes it easier than ever before to tap the multimedia power of your shop. The ePages blog will help you get started.

The easiest way is not always the best way. If you want to sell well online, you must learn how to draw attention to your website and persuade people to buy from you. The ePages Blog will tell you why self-created content helps to boost your sales figures.

 

Make your way to the top of the Google search results- our experts in Search Engine Marketing tell you how. They have put together a special document for you in order to give you first steps advices how to succeed in the wide field that is Search Engine Marketing. Learn in our free SEO-Doc, how to optimise your Onlineshop und present it to the search engines with success.

 

In the last article of our three-part special (part 1, part 2) we'll take a look at the descriptive text in the Google search results. What options do we have here to have an effect on the display?

Being at the top of the Google search results is the dream of every shop operator. After all, being first place in the ranking of the largest search engine in the world promises an additional stream of customers. And just as important as the positioning in the results is the presentation of the shop within the results. Well-designed search results attract clicks and increase sales. But which information does Google use for displaying its results lists? And which settings do I have to make in my ePages rental shop in order to be able to optimally present it to the search engine and the customer? Our three-part special will give you the answers.

What's been going on functionally in our shop since the introduction of ePages 6. After equipping ePages 6 with new components like blogs, forums, RSS feeds, appointment and booking functions for business websites, drag & drop functionality and gadget integration, we've added even more or are planning to in 2009.

  

There are many reasons for a shop being able to become successful. The essential reasons from our point of view are: demand-driven product range with clear profile, informative product descriptions, simple navigation structure, good shop design, search engine optimisation, good customer service, nearness and trustworthiness, popular payment procedure and market presence. In the following, we present another five online shops based on ePages that are on the right track. We hope you'll be inspired by them. 

 

In contrast to printed text, websites are not read, they are "scanned" because reading on a monitor is tiring and the huge offering of similar sites leads to impatience. For this reason, websites and online shops need to supply content that can be quickly understood. We have put together a list of 10 golden rules you should follow.