Tag archive for: advice



Online consumer behaviour is something every business website owner would love to predict. After all, if you could predict how your customers would behave you could produce exactly the right kind of website and be sure of guaranteed success. Sadly, it’s not that easy. Indeed, it is not as easy as it is in the “real world” of retail, for instance.
The importance of product images to eCommerce is nearly impossible to overstate. Online shopping is a visual experience, and your customer will equate the quality of your imagery with the quality of your product. In this guest article, Thomas Kragelund from Pixelz explains how to setup your artificial lighting for shooting beautiful product pictures.
For many merchants, the Christmas time stays the most profitable period of the year. But what about Easter? In our article you can learn how to increase your revenue during the time before the holidays.
On the “About us” page, you can tell the story behind your company and create an emotional connection to your customers.
Designers often say that the text makes up 90% of a website’s design. Whether or not that’s true, textual aspects certainly contribute to the user experience. In this article by our Product Manager User Experience Lukas Rathmann, you can read about the things to watch for with regard to text and learn how effective typography can improve your shop’s conversion rate.
France is the country with the third biggest e-commerce volume in Europe and a great opportunity to trade your products in a new country. However, before rushing to sell in France, it is fundamental to know how French shoppers behave in order to not lose time or resources. In this article, we give 5 keys to sell successfully in France.
With 9 practical tips, Lars Tinnefeld, e-mail marketing manager at Trusted Shops, explains how online retailers can properly organise their e-mail marketing and tap its full potential.