There is no doubt about it: The degree to which people encounter your online shop and website via search engines – particularly Google – plays a decisive role in the success of your e-commerce activities.
Visitors to your shop also work on the carrot and stick principle. If the carrot is large enough, they go into action. Of course, they are more attracted by price savings than by carrots. Cost savings increase customer interest, making them more likely to come back and look at your shop, it also increases the chances of new customers making their first purchase. Coupons help you take direct advantage of this process.