In the last few years, increasing amount of customers have realised that Black Friday and Cyber Monday offer the most attractive deals for their favorite brands. Many are patiently waiting for these days to buy Christmas presents for friends and family, while bargain hunters look out for the best deals for themselves. As a merchant, it is important for you to understand the significance of these days in order to take advantage of the pre-holiday period to boost your online sales. Find out below what these days are and how you can best prepare for their arrival.
Did you know that the right use of colours can have a positive impact on your sales? The main reason behind this are psychological patterns associated with colours that you can benefit from. Our design experts will give you valuable tips on the right combination of colours and show you how to use them for your company, your products and your online shop.
Since the 1st of July, 2021, a VAT reform for EU-wide online trade will come into force. In this article, you will find out about all the important changes that will affect you as a merchant and how to correctly tax goods in your ePages online shop.
You can now easily activate the Facebook pixel in your online shop. This marketing tool allows you to extensively monitor the activities that take place in your online shop and create precise social media campaigns by narrowing down target groups. In this article, we show you how to integrate the pixel in ePages Now and work with it. We also talked to the german merchant Andreas Semmer from "Whisky Experience", who tested the integration for us.
There can be many reasons why customers leave your online shop after spending only a couple of minutes in it. In this article, we look at common mistakes seen in online shops that can lead to poor conversions and less sales. We show you how to recognise and easily fix these mistakes.
New rules for energy labels that have come into force in March 2021 affect products such as household appliances for which an energy efficiency class must be declared. Read below to find out which products are affected by the changes and how you should proceed in your online shop.
ePages Now comes with many new features. One area that has been revised and made more user-friendly is the new, intuitive drag and drop editor. Using the editor, you can choose from one of the many new design templates and flexible content elements. In this article, we will introduce to you some of the features and show you how to design your Base Shop even better with the editor in ePages Now.
Who are you and what do you do?My name is Emmanuel Aubague, I am a sommelier-cum-chef and manager of "La Cave de Mareil". It’s a physical shop in Mareil-sur-Mauldre, France, not far from the city of Versailles.
Through storytelling you can win new customers for your store, anchor it deep in their memory and stand out from the competition. The great thing about it is that it costs nothing, and you don't have to be Stephen King to captivate your customers with stories. Below, we show you how to tell the story of your shop perfectly.
From the start of the year, we began offering merchants using the shop version Base the opportunity to update to the shop version Now. The Now version gives you a responsive design, new design templates and apps and many other features. With responsive design, meaning the ideal display of your website on all devices including mobile, you are prepared for Google's Mobile-First Index. From March 2021, Google will only index pages that have sufficient mobile display functionality.