Author: Kristof Maletzke
war Communications Manager at ePages.

Further articles from Kristof Maletzke


In our article series "Merchant stories" we showcase ePages merchants and their shops. For this article we interviewed Christiane Bär who is selling salsa and tango fashion internationally via her ePages shop.
“Who is my target audience?” This question is one that merchants should ideally consider before they even open their online shop. Admittedly, it can be hard to come up with the right answer, particularly to start with. Even so, it remains a worthwhile exercise. You should therefore make time initially to think about your target audience in some detail. In this article, we provide you with further relevant background information and suggest some ways in which you can get to know your target audience better.
The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.
For you as an online merchant, acquiring customers for your shop is one of the most exciting tasks. There are many marketing channels available for directing potential customers to your shop. But which of them are the most promising ones and are worth the effort?
Starting with ePages version 7.4.0 / 6.17.58, a new page type called “Shipping and payment conditions" is available for your shop. We recommend using this page for providing information on shipping and payment.
The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.

A guide from PayPal gives useful advice on how you can convince your shop's visitors to trust you.

The payment provider Stripe simplifies payment – for you as a merchant as well as for your customers. In this article, we explain you everything you should know about Stripe.
The Videolean app for your ePages shop makes it easy to create beautiful videos for your shop.
ePages merchants who are still using the payment method PayPal Standard should switch to PayPal Express now.