Author: Derek McKenzie
is a senior freelance writer of greatcontent with a wealth of experience in writing content marketing texts. He's written about everything from solar energy and marketing to product descriptions and travel destination pieces.

Further articles from Derek McKenzie

All online copy has a job to do. That job may be to sell, inform, educate, amuse, or boost SEO. Great copy often manages to multitask, successfully carrying out two or more of these jobs at the same time. Nowhere is this more important than in the product description, where your copy can make the difference between soaring sales or the sound of silence. Derek McKenzie from greatcontent shows you what works and why.