There can be many reasons why customers leave your online shop after spending only a couple of minutes in it. In this article, we look at common mistakes seen in online shops that can lead to poor conversions and less sales. We show you how to recognise and easily fix these mistakes.
About André Podeyn
ist Senior E-Commerce Trainer bei ePages und berät seit 2012 die Partner und Kunden von ePages. Auf über 25 Veranstaltungen der ePages academy in Deutschland, Spanien und Großbritannien hat er Onlinehändler zum Erfolg gecoacht.
Entries by André Podeyn
Online merchants can position all their products at Google Base for free. An interface to Google Base in the ePages shop software facilitates a one-time exporting of products and updating them at regular intervals. In the next entry, you can read about how to publish your products at Google Base.*
In contrast to printed text, websites are not read, they are "scanned" because reading on a monitor is tiring and the huge offering of similar sites leads to impatience. For this reason, websites and online shops need to supply content that can be quickly understood. We have put together a list of 10 golden rules […]
During the holiday season especially, many shop operators are worried whether their shop will be able to handle the expected stampede of visitors. At peak times, the systems have to process many more customers than usual. In the worst case, the shops become so slow that customers leave and go to other vendors. In the […]
In the "Social Media Optimisation I – Corporate Blogs" entry, we have already done the heavy lifting for the utilisation of corporate blogs. A survey by the German Online-Marketing Blog found that corporate blogs are often not regarded as authentic or believable. From the reasons listed for this, we can derive 12 suggestions for making […]
Price discounts on certain products, on all products for certain customer groups, on the entire shopping basket for all customers, for the purchase of two items instead of one, on products that exceed a certain shopping basket value – with ePages, your options for creating shopping attractions through discounts are more than versatile. We’ll tell […]
Sometimes the inspiration that makes an idea a reality is hard to find. If you are currently playing with the idea of giving your shop a slight makeover or are wrestling with its design, then let the online shops below be a source of inspiration and a feast for your eyes. From now on, we’d […]
An article on emarketer.com shows that Internet usage by people over 62 is increasing dramatically and that especially online shopping is becoming more and more popular for them. So far, however, e-commerce has been staying away from the age bracket.