When starting a new project, one of the first steps on your way to success is a well-defined plan. It sounds basic, doesn’t it? But you should not only think about the structure of your business, but also about the people who will buy what you offer.
SaaS (Software as a service) or Open Source? Installable or hosted in the cloud? If you have been in the e-commerce world for a while, you are probably familiar with these concepts, but ... do you really know what they mean or what their differences are from one another? If, however, you are considering opening an online shop and have not decided yet which system suits you most, knowing the differences between SaaS and Open Source solutions will help you understand what is most convenient for your business idea.
E-mail Marketing may seem a rather intrusive marketing practice, but it is actually considered one of the most effective techniques for increasing your sales. E-mails are sent straight to the customer's smartphone, tablet or computer, and therefore reach the user directly. In this article, we will look at the different types of e-mails that you can send to your customers in order to create a more special relationship with them.
The European Commission proposed a package of measures today to allow consumers and companies to buy and sell products and/or services online more easily across the EU. The main three measures are: tackling geo-blocking, making cross-border parcel delivery more affordable and promoting customer trust through better protection and enforcement.
For many merchants, the Christmas time stays the most profitable period of the year. But what about Easter? In our article you can learn how to increase your revenue during the time before the holidays.
A lot of the time, customers arrive to a website and abandon it immediately. Why? Either because they don’t easily find what they are looking for or because the site does not meet certain standards. However, what are the standards that customers expect when visiting an online shop? To answer that question, we’ve prepared a checklist with the main elements customers and visitors expect in order to retain them in your site and ultimately reduce shop abandonment:
As you may have seen, in the last couple of months we have been intensifying our support activities to help you grow your business. We have increased the number of academy events, revamped our new Online Help Center, launched Simple e-commerce and now we are more than happy to present you our new ePages Support Hub, a page where all our support services can be reached with just one click.
Up-selling and cross-selling are the hook to present customers complementary or alternative products to what they are currently interested in. The cross-selling or upselling function works as a traditional and well-trained sales assistant: its goal is to suggest products or recommend similar items that complement the article already chosen by the customer.
As you return from your summer holidays - we want to welcome you back with some good news! The ePages academy is once again in London! Before one of the busiest times of year for online sales, let us help you make enhancements to your online shop to tackle this head on. Be inspired before the coming winter sales and join us on October 2nd at the ePages academy in London!
Shipping options and speed of delivery are two crucial aspects for conversion in your online store. There is nothing that customers like more than free delivery. However, what’s good for them does not mean it will be good for you as the merchant. It’s important to clearly inform your costumers about your shipping terms. This information should be displayed in a way that your visitors cannot miss it: perhaps in the header with a link to a separate page or in an info box. Read on to learn more about delivery, logistics and order processing.