New: filter search for ePages Now customers

by Kristof Maletzke, 08.10.19

For online merchants, a good search function is essential. When customers visit your shop, the first thing many of them do is enter a search term rather than clicking through categories or following links.

This is especially true of visitors who know exactly what they are looking for and who are therefore more likely to order something than those who browse aimlessly through the shop. Especially if you sell a high number of products in your shop, a good search function will improve the user experience of your customers enormously.

Overview of the ePages Now search function

The search function in your ePages Now online shop is both easy to use and powerful: even a high number of products and a mass of visitors all accessing your shop and using the search function at the same time will not bring it to its knees.

In ePages shops there is a search field as default which is located at the top of the page. When the customer enters the first letters, the first search suggestions are displayed in a small pop-up window which shows items that match the character entered. There is a small preview image for each suggested product. The search suggestions can be selected directly and the customer reaches the relevant page.

If the customer does not use the suggestions, after running the search they are taken to the search result page of your shop on which all products matching the search are displayed. Customers can themselves specify the order in which the results are displayed: by relevance (the results that best match the search term first), alphabetically by product name or by price (in ascending or descending order).

The filter search: powerful and practical

Depending on your shop package you purchased, the ePages filter search is also available to your customers. You may be familiar with what experts refer to as “After Search Navigation” from Amazon or eBay: following the first search query, the results can be further narrowed down with filters.

How does the filter search work in your shop? A customer enters a term in the search field of your shop and reaches the search result page. Normally, only a list of search results is displayed here and if there are a large number of results, he or she must laboriously go through them all, which can be very time-consuming. With the filter search activated, a range of filters appears next to the search results with which they can narrow down the search further. The available filters include standard filters such as “Price” or filters defined by you. The customer can then quickly find the desired product, for example all green jackets with hoods which cost between 100 and 300 Euros. The filter search therefore takes on some of the advisory functions that are performed by the seller in a physical store.

The appearance of the filters depends on the attribute in question. The desired price span can be comfortably set using a slide control and manufacturers can be selected via check boxes.

When the customer selects a filter, the page is not completely reloaded but instead only relevant results are filtered and displayed directly. This happens very fast and there is no annoying wait for the page to reload.

In addition to the standard search filters such as price range, which are always displayed, you yourself can determine which product attributes are to be available to customers as search filter.

About the author

was Communications Manager at ePages.

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